Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-15 00:00:00 UTC ]
News tagged with: #campbell brown #mark thompson #heated debate #ad policy

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Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating profit #digital subscribers


Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | News stories tagged with: #news corp


ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with: #browser extension


News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #american society #news sites


Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thousand impressions #blog post #header bidding


‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Facebook Is Testing Mid-Roll Video Ads in Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #social platforms


The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad blocking #ad revenue #publishers face


Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #facebook appeared


How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach $8 #3% decline #sales staff


Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video service #publishing platform #$736 million


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #digital media #hearst #digital content #entire industry #public interest #ad dollars #vox media #marketing spend


Black US authors top New York Times bestseller list as protests continue

Michelle Alexander and Ijeoma Oluo among those on list, marking first time top 10 entries are primarily titles on race issuesGeorge Floyd killing – latest US updatesBlack American authors, including Michelle Alexander and Ijeoma Oluo, have surged to the top of the latest New York Times’... Continue reading at The Guardian

[ The Guardian | 2020-06-11 18:10:43 UTC ]
More news stories like this | News stories tagged with: #times bestseller #bestseller list #bestseller lists #george floyd #race issues #ijeoma oluo #protests continue #black writers #combined print


According to the New York Times bestseller lists, a lot of people are reading about racism.

Dr. Ibram X. Kendi pointed out on Twitter last night that books about racism (including two of his own, How to Be an Antiracist and Stamped from the Beginning) are making up a significant portion of the New York Times bestseller lists. “The resistance is from the loudness of demonstrations to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-11 14:11:24 UTC ]
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New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | News stories tagged with: #print version #google lens #digital life


Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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Kachka Leaving 'New York' for 'L.A. Times'

Boris Kachka, whose tenure as books editor at 'New York' magazine saw the publication experiment with tripling its book coverage, will succeed former books editor Carolyn Kellogg at the 'Los Angeles Times.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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Puffin lands Jacqueline Woodson's New York Times bestseller

Puffin will publish Brown Girl Dreaming, the multi-award winning memoir told in verse by author Jacqueline Woodson. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 18:04:41 UTC ]
More news stories like this | News stories tagged with: #puffin #memoir