Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-15 00:00:00 UTC ]
News tagged with: #campbell brown #mark thompson #heated debate #ad policy

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Walter Scott Prize longlist released for first time

Martin Amis, Sarah Waters and Jessie Burton have made the 15-strong longlist for the 2015 Walter Scott Prize for Historical Fiction. The longlist has been released for the first time following a 40% increase in entries this year.  Amis is longlisted for his dark love story set in a Nazi... Continue reading at The Bookseller

[ The Bookseller | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martin amis #sarah waters #jessie burton #15-strong longlist #historical fiction #40% increase #miniaturist picador


Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook -- #editorial staff


Time to shine a light on the tax system

The argument that publishing company tax information in the public domain will be "misleading" - and therefore the plan should be dumped altogether - does not stack up. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tax system #public domain


Not just quizzes: News is gaining on Facebook, too

A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday

[ Digiday | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #traditional publishers #big fan


Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover appeared #native ads


Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncharted waters #verizon wireless #sports illustrated


Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browser extension #digital publishers


David Carr Pulled No Punches on Native Ads, Journalism and Media

David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #paper reported


Time Inc. CEO: No Mergers Until at Least Next Year

Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner


Time Inc. plunges on earnings, sales forecast

Time Inc., the magazine publisher spun off of Time Warner Inc. last year, plunged in New York trading after its fourth-quarter results and 2015 forecast were worse than analysts expected. The shares... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #york trading #analysts expected


How Bleacher Report is Facebook-proofing its traffic

While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic appeared #bleacher report #facebook referrals #sports fans


News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #rupert murdoch #newspaper business #final quarter #media tycoon


European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking


Charlotte's Web and Stuart Little available in 'e' for first time

HarperCollins will publish three children’s classics by Charlotte’s Web author E B White as ebooks for the first time this March. Charlotte’s Web and Stuart Little, both written by White and illustrated by Garth Williams, will be published digitally along with The Trumpet of the Swan,... Continue reading at The Bookseller

[ The Bookseller | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published digitally


News Corp. Touts Print Ads, But Books, Real Estate Are Real Winners

News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate


Historians debate charges at IWM

Historian Antony Beevor [pictured] has said the Imperial War Museums (IWM) are "completely right" to introduce charges for researchers, but first world war historian Dr Jonathan Boff of the University of Birmingham has warned it could negatively impact academic research.  Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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The Real Victims of Ad Fraud Might Surprise You

Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age

[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality content #brand-safe environments


Jeff Bridges Lulls You To Sleep In The Squarespace Super Bowl Ad

The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company

[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging application


Audio: A Rights Market Heats Up

The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights marketplace