Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-15 00:00:00 UTC ]
News tagged with: #campbell brown #mark thompson #heated debate #ad policy

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Time Inc. close to naming president of People

Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people magazine #largest brand


Veteran TV Exec Rich Battista Poised to Become People Magazine President

Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people magazine #people familiar #largest brand #sec filings #recently served


Facebook Focus for IPG Day One

Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller

[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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L.A. Times Book Prize Finalists Announced

Fifty nominees in 10 categories are up for the awards, and the winners will be revealed on April 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #people wanted #sights set #global head


How Publishers Make Native Ads Newsy

Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #native ad


5 of the most popular UK outlets on Facebook tell their secrets

U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday

[ Digiday | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror


Women dominate Sunday Times Short Story Award shortlist

Five women have made the shortlist for the £30,000 Sunday Times EFG Short Story Award. British newcomer Rebecca F John, whose first book will be published by Parthian this year, has been nominated for her story "The Glove Maker's Numbers", about a woman grieving over her brother, alongside... Continue reading at The Bookseller

[ The Bookseller | 2015-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheltered woman


In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps #online publishers #news outlets


What Counts as an Online Ad View? A Standard Is Nearing, but the Fight's Not Over

Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #technological advances


They're official: 'Ride-share' and 'unboxing' added to Oxford dictionary

Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World

[ PC World | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oxford dictionaries


Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #week ago #begun working #move appeared #simply put #lose money


Edinburgh debates author earnings

Low advances, deep discounting and the problem of author earnings were on the agenda at a Trade Question Time discussion panel at the Scottish Book Trade conference in Edinburgh yesterday (24th February).  A return to a limited Net Book Agreement and a cultural change in publishers' attitudes... Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author earnings #cultural change


Apple Runs First Watch Ads: 12 Pages in Vogue

The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #march issue #conde nast #fashion magazines


Walter Scott Prize longlist released for first time

Martin Amis, Sarah Waters and Jessie Burton have made the 15-strong longlist for the 2015 Walter Scott Prize for Historical Fiction. The longlist has been released for the first time following a 40% increase in entries this year.  Amis is longlisted for his dark love story set in a Nazi... Continue reading at The Bookseller

[ The Bookseller | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martin amis #sarah waters #jessie burton #15-strong longlist #historical fiction #40% increase #miniaturist picador


Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook -- #editorial staff


Time to shine a light on the tax system

The argument that publishing company tax information in the public domain will be "misleading" - and therefore the plan should be dumped altogether - does not stack up. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tax system #public domain


Not just quizzes: News is gaining on Facebook, too

A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday

[ Digiday | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #traditional publishers #big fan


Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover appeared #native ads


Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browser extension #digital publishers