Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile readers in a hurry, Google AMP.AMP pages load near instantaneously, get prime real estate in Google search results, and have seen widespread adoption from both publishers and ecommerce players such as eBay and 1800Flowers. (Pages that load faster often lead to an uptick in sales.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-26 00:00:00 UTC ]
News tagged with:
#google amp
#facebook hasn
#mobile readers
#widespread adoption
#load faster
In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#vice president
In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#video ads
#amp pages
#developer conference
This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. The post Best of the week: Local publishers warm up to the duopoly as Facebook errs again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local publishers
At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#candid thoughts
#platform publishing
#making money
Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#facebook video
#balance sheets
In 2011 as Facebook inched ever closer to 1 billion active monthly users, it faced a vexing crisis: uproar about a facial recognition algorithm that tagged people in photos without their consent. Six years later, and as Facebook nears the 2-billion-user milestone, that complaint almost seems... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-08 00:00:00 UTC ]
More news stories like this |
Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten things
Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lawsuit filed
#tech giants
#district court
#southern district
“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publisher
#existential threat
Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this |
One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
More news stories like this |
Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user data
#post publishers
#subscription tools
The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#encourage publishers
#video content
#moving forward
#multiple sources
In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad budgets
Publishers' love-hate relationship with Facebook continues. The post Best of the week: Facebook’s Instant Articles are falling out of favor with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook continues
#publishers appeared
#love-hate relationship
As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor. The post Facebook faces increased publisher resistance to Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription growth
Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#make money
Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#start publishing
Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#jeff bezos