The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time on the NewFronts stage... Continue reading at 'AdWeek'
[ AdWeek | 2019-08-08 15:34:45 UTC ]
News tagged with:
#ad dollars
#digital content
A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#audience network
#ad network
#large number
#mobile advertising
During the 41st annual New England Booksellers Association annual meeting, talk of Amazon was in the air, specifically about the possibility of an antitrust case against the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust case
Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews
[ Betanews | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wrong reasons
Anisse Gross has been named the new West Coast correspondent for PW, effecting October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
More news stories like this |
Emma Lowe is to join The Bookseller as head of publisher relations. Lowe is currently general... Continue reading at The Bookseller
[ The Bookseller | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher relations
Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick dolan
#digital publishers
#long ago
#ad prices
#short period
The social network has built a formidable group of former journalist and publishing execs to forge partnerships with media companies new and old. The post How Facebook is courting publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing execs
#media companies
Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retailers
#pushing back
#track users
#target ads
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
More news stories like this |
Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
More news stories like this |
PWxyz, the parent company of 'Publishers Weekly,' has named Kat Meyer to the newly created position of director, events and community engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community engagement
The social network is testing a feature that allows users to set their published posts to be deleted at a specific time. Continue reading at BBC World
[ BBC World | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published posts
Facebook recently revealed some of the books that users picked most often when participating in a meme about what books 'stayed with you.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top picks
What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
More news stories like this |
What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic
[ The Atlantic | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Reading charity Booktrust has added Indonesia as a new international affiliate for its Bookstart... Continue reading at The Bookseller
[ The Bookseller | 2014-09-04 00:00:00 UTC ]
More news stories like this |
Lineup Systems’ web based advertising sales and management system AdPoint was recently launched at leading news publisher News UK. The implementation is part of News UK’s Workspace project, a wholly integrated, multi-channel appr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently launched
#news ukrsquo
The group of more than 900 authors will launch a new initiative, possibly next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
More news stories like this |
Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#rest assured