Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-18 00:00:00 UTC ]
News tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases

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Pearson reports 'strong rebound' as it launches student subscription app

Pearson’s underlying revenue increased by 17% in the first half of 2021, reflecting a “strong rebound” from last year, and “encouraging momentum in the underlying business”. The company has also announced a new college app launching in the US today, called Pearson+.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-30 05:24:08 UTC ]
More news stories like this | News stories tagged with: #pearson reports #strong rebound


WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
More news stories like this | News stories tagged with: #digital media


Black Sands Publishing Launches Digital Comics App

The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #latest move #$1 million


Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with: #kimberly drew #jenna wortham #anthology


Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with: #dominic cummings


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


NetGalley adds audiobook support and launches app

NetGalley has added audiobook support to its platform and launched its first app allowing members to read and listen to its content. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 18:47:51 UTC ]
More news stories like this | News stories tagged with: #audiobook


Looking Ahead: Will Writers on Racial Justice Find Their Audience?

PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw asked


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media


Women's Prize Trust launches writers' development programme

The Women's Prize Trust is launching Discoveries, a writers’ development programme offering aspiring female writers of all ages and backgrounds "encouragement and support" at the beginning of their creative journeys. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 07:15:38 UTC ]
More news stories like this | News stories tagged with: #prize trust


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher


New Releases Struggle to Find an Audience

Last week, six new adult fiction titles were among NPD BookScan's top 50 print bestsellers. Three weeks ago, 15 new releases made the top 50 list. The situation was similar for new adult nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction titles


This app lets you find indie bookstores to support through the coronavirus shutdowns

Save Your Bookstore points you to the best way to get cash to shuttered booksellers near you. As COVID-19 has forced small bookstores to close, many are wondering how they’ll survive—though a surge in support from communities placing online orders is helping. A new app is designed to let you... Continue reading at Fast Company

[ Fast Company | 2020-04-01 14:00:29 UTC ]
More news stories like this | News stories tagged with: #coronavirus shutdowns #bookstore


Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | News stories tagged with: #news publisher


Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #taking notice


Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend #libraries


Interactive storybook app Pickatale launches in UK

Pickatale, a mobile audiobook and storybook app for children aged 0–12, has launched in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 08:27:37 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen


Wizarding World Digital launches with Harry Potter fan club and app

Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 17:45:18 UTC ]
More news stories like this | News stories tagged with: #harry potter


PRH-backed StorySign app launches on Apple iOS

StorySign, a free mobile app that translates children’s books into sign language, has launched on Apple iOS. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 00:27:16 UTC ]
More news stories like this | News stories tagged with: #sign language