Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
News tagged with: #delivering ads #people familiar #app publishers #ad campaign #mobile websites

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Narrativia strikes deal to bring Pratchett's Discworld to TV

Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:14:48 UTC ]
More news stories like this | News stories tagged with: #original vision


Oprah and Jeanine Cummins’ American Dirt interview will air tomorrow on Apple TV+.

The debate around Jeanine Cummins’ controversial novel American Dirt will continue on March 6th when a new episode of Oprah’s Book Club airs at midnight (ET) on Apple TV+. The two-part episode centers on the Oprah Book Club selection that stirred one of the most vociferous discussions about race... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-05 17:53:35 UTC ]
More news stories like this | News stories tagged with: #jeanine cummins #apple tv+ #literary world #book club


Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend #libraries


Apple TV+ will drop every episode of ‘Little America’ on January 17th

Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget

[ Engadget | 2019-12-12 23:19:00 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #true stories #anthology


Why TV Networks May Be Afraid of Investigative Stories

his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
More news stories like this | News stories tagged with: #tv networks #ronan farrow #bestselling book


Kin Is Bringing 5 Lifestyle Shows to Facebook Watch

Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek

[ AdWeek | 2019-10-30 18:10:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #public figures #family cookbook #cookbook


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners


M. Night Shyamalan's 'Servant' series hits Apple TV+ on November 28th

One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget

[ Engadget | 2019-10-04 08:15:00 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #night shyamalan #psychological thriller #comic con


'Oprah's Book Club' is coming to Apple TV+. Here's her first pick

Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #apple tv+ #book club


Oprah’s Book Club is coming to Apple TV+

Oprah Winfrey is one of the A-list celebrities Apple has enlisted for Apple TV+. Winfrey has already signed on for a series with Prince Harry on mental health, and she's expected to release another documentary, Toxic Labor, about workplace harassment... Continue reading at Engadget

[ Engadget | 2019-09-23 14:19:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #apple tv+ #prince harry #mental health #book club


Oprah’s Book Club is coming to Apple TV+, kicking off with Ta-Nehisi Coates’s ‘The Water Dancer’

Oprah Winfrey’s famed book club is about to start its third chapter with Apple TV+ and a philanthropic twist. Oprah Winfrey’s famed book club starts its third chapter on Apple TV+ with her first pick The Water Dancer, by Ta-Nehisi Coates, as well as the new TV series Oprah’s Book Club featuring... Continue reading at Fast Company

[ Fast Company | 2019-09-23 11:25:01 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #apple tv+ #ta-nehisi coates #water dancer #book club


Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news


Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #ad sales #conde nast


Networks Luck out as bereft Colts are limited to just three national TV windows

Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age

[ Advertising Age | 2019-08-29 21:57:17 UTC ]
More news stories like this | News stories tagged with: #social disease #acceptance speech #king lear #nielsen


This Just In: Magazines Are Not TV Networks

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
More news stories like this | News stories tagged with: #traditional models


TV networks jam in more commercials despite vows to cut back

Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age

[ Advertising Age | 2019-08-02 17:18:39 UTC ]
More news stories like this | News stories tagged with: #earnings call #—bloomberg news #time warner


Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion


Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with: #great job #selling point #record-breaking year #late 1990s #nielsen


DC Universe’s Harley Quinn Brings Something New to a Comic Book TV Series: F-Bombs

During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek

[ AdWeek | 2019-07-23 18:14:43 UTC ]
More news stories like this | News stories tagged with: #dc universe #dc comics #past decade #animated series #comic book