Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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At the Digiday Video Summit, publishers discussed the merits (and lack thereof) of Facebook, YouTube, Amazon, Netflix and Twitter. The post Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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The California State Teachers Retirement System, which carries a huge amount of stock market clout as the state’s second largest public pension fund, recently had some very harsh words for Facebook, one of its largest investments. In an op-ed published Wednesday in the Financial Times, Aeisha... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-12 00:00:00 UTC ]
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Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-03 00:00:00 UTC ]
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Facebook faces lots of criticisms and questions, and while much of this is focused on privacy and security, there are also lots of queries about what is permitted on the platform. To help users to understand what's allowed and what's not, the company has published its Community Standards for... Continue reading at Betanews
[ Betanews | 2018-04-24 00:00:00 UTC ]
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After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
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A growing legal landscape is sprouting niches within a niche culture, and cultivating inviting spaces for advertisers. The post Pot Publishers Growing Like Weeds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-20 00:00:00 UTC ]
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Canongate has snapped up the "definitive self-help gospel on how to understand, overcome and overthrow the White Man", by Penguin WriteNow graduate Nels Abbey. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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A few days ago, the Columbia Journalism Review published a thorough and frightening look into Facebook’s fact-checking program. The social network enlists organizations like Snopes and PolitiFact to scroll through thousands of contested articles and deem how factual they are. As CJR writes, the... Continue reading at Fast Company
[ Fast Company | 2018-04-06 00:00:00 UTC ]
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“It has been disappointing that Facebook is not the winner it used to be, but it means we have gone back to our core audience." The post How digital publisher PinkNews is weaning itself off Facebook dependence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-05 00:00:00 UTC ]
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Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company
[ Fast Company | 2018-04-03 00:00:00 UTC ]
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Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
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Now that Facebook has been outed as keeping videos you've recorded but never published, the social media has promised to actually delete them. Last week, the sister of a New York Magazine writer found old videos that should have been cleaned off the... Continue reading at Engadget
[ Engadget | 2018-04-02 00:00:00 UTC ]
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When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other... Continue reading at AdWeek
[ AdWeek | 2018-03-27 00:00:00 UTC ]
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Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-23 00:00:00 UTC ]
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In this week's Rundown: Publishers look to new platforms for audiences, and Facebook's Cambridge Analytica headache could have repercussions far beyond Facebook. The post The Rundown: Publishers move beyond Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
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The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-20 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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