Facebook Gives Publishers Paywall for Instant Articles

Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The paywall plan, being done in partnership with a small group of publishers including The Los Angeles Times, Hearst, The Economist and The Washington Post, lets publishers cut off non-subscribers after reading a certain number of Instant Articles, which are the fast-loading posts Facebook developed especially for media partners.Some publishers that believed the economics of Instant Articles weren't working in their favor had lost interest in them, including Hearst. Now, two of Hearst's flagship newspapers, The Houston Chronicle and The San Francisco Chronicle, will test the paywall option. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-10-20 00:00:00 UTC ]
News tagged with: #small group #media partners #houston chronicle

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Facebook's Instant Articles will draw from more news outlets

Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open... Continue reading at Engadget

[ Engadget | 2016-02-18 00:00:00 UTC ]
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Facebook's quick-loading Instant Articles come to Android

Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World

[ PC World | 2015-12-18 00:00:00 UTC ]
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Facebook Instant Articles Launches on Android

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[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
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Google’s Answer to Facebook Instant Articles — The AMP Project — is Coming Early Next Year

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[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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Facebook’s Instant Articles Could Mean Less Traffic For Websites

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[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
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Facebook's fast-loading Instant Articles are now available to all iOS users

In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World

[ PC World | 2015-10-20 00:00:00 UTC ]
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Google's AMP Is Facebook's Instant Articles for the Mobile Web

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[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles

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[ Fast Company | 2015-10-07 00:00:00 UTC ]
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Facebook Instant Articles Appear in (Some) Feeds, but All the Same Questions Await

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[ Advertising Age | 2015-07-16 00:00:00 UTC ]
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Here’s Why Facebook’s Instant Articles Probably Aren’t Popping Into Your Feed

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[ Editor & Publisher | 2015-07-15 00:00:00 UTC ]
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Apple News vs. Facebook Instant Articles: How they compare

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[ Digiday | 2015-06-09 00:00:00 UTC ]
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Facebook's Experiment to Publish News Articles Has Gotten Awfully Quiet — Three Weeks After Everyone Was Freaking Out About It

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[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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Facebook’s Instant Articles Do Speed Up Mobile Content

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[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

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[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Facebook Instant Articles: BBC News and Guardian sign up to initiative

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[ The Guardian | 2015-05-13 00:00:00 UTC ]
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[ PC World | 2015-05-13 00:00:00 UTC ]
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Facebook debuts Instant Articles with 9 media outlets

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