Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. Disney and Lucasfilm have already used 360-degree video to cruise around the fictional Jakku desert to promote Star Wars: The Force Awakens. And Saturday Night Live posted a video with Jimmy Fallon and Justin Timberlake from its 40th anniversary special, taking viewers inside the iconic Studio 8H. GoPro, Mountain Dew, LeBron James, Vice and Discovery are also on board to test out Facebook's native video player. It's one of the first updates to come out of Facebook's $2 billion acquisition of Oculus Rift last year. Earlier this summer, the social giant started pitching 360-degree mobile ads to brands. Virtual reality clips are only available for brands to post organically to their page, but based on Facebook's heavy push with autoplay videos, it's likely they'll eventually be packaged into ads. As Facebook gains steam as a major force in video advertising, virtual reality could add a bit of a wow factor for brands. YouTube offers a similar product, but Facebook has been working to quash complaints from advertisers that want better buying options and better data about their campaigns. Just last week, the Menlo Park,... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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If you're still balking at the cost of download-to-own ebooks, and would rather stick to the tried-and-true library lending system, then this Hachette news is for you. Come next Wednesday, the entirety of Hachette's ebook catalog -- over 5,000 titles -- will be made available to nonprofit... Continue reading at Engadget
[ Engadget | 2013-05-02 00:00:00 UTC ]
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The British Supreme Court has decided partially in favour of news-clipping service Meltwater in its long-running dispute with UK newspaper publishers, who accused Meltwater of distributing excerpts of stories online without paying any licensing fees. Continue reading at Stuff
[ Stuff | 2013-04-19 00:00:00 UTC ]
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The new James B. Hunt Library at North Carolina State University shows what can happen when you marry a library with cutting-edge technology and interesting design--plus an automated librarian. In a digital age where many commentators tolled the death knell for the book-bound library, we’ve... Continue reading at Fast Company
[ Fast Company | 2013-04-12 00:00:00 UTC ]
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Simon & Schuster has partnered with CBS Outdoor to bring its author chef Lisa Faulkner’... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Holtzbrinck's five-year-old self-publishing platform epubli is expanding to the UK amid a huge shift in attitude toward self-publishing and its potential. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-02 00:00:00 UTC ]
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Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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Rupert Murdoch's News Corp will start its largely print-based publishing company with no debt and $2.5 billion in cash when it completes the spinoff. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-03-09 00:00:00 UTC ]
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Rupert Murdoch's News Corp will start its new life as a mainly-publishing company with no debt and $2.6bn (£1.7bn) in cash when it is spun off. Continue reading at BBC News
[ BBC News | 2013-03-09 00:00:00 UTC ]
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News Corp.'s soon-to-be publishing company will begin life with no debt and about $2.6 billion in cash -- illustrating the parent company's attempt to provide the new entity with solid financials and money for acquisitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-09 00:00:00 UTC ]
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News Corporation’s new publishing company will get an infusion of $2.6 billion in cash and will have no debt when it separates from the company’s higher-growth cable channels and Hollywood studio this summer. In a filing with the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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News Corp.'s publishing spinoff will be armed with $2.6 billion in cash and no debt, demonstrating Chairman Rupert Murdoch's passion for print even as the new company confronts an industry in decline.The cash pile could come in handy for acquisitions or just to shore up the publishing business,... Continue reading at Crains New York
[ Crains New York | 2013-03-08 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Emue Books is a new Australian publisher with an unexpected mission: publishing Francophone literature and reviving "fairness" in publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-21 00:00:00 UTC ]
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When the iPad is seemingly tailor-made for books of all kinds, you'd think Audible would leap on the opportunity to produce an optimized audiobook app -- it wasn't quite so eager, as customers have since discovered. Apple tablet owners won't have to perpetually lean on the stock music app for... Continue reading at Engadget
[ Engadget | 2013-02-20 00:00:00 UTC ]
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A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Following strife in Bamako, Mali, France's Etonnants Voyageurs has launched a new book and film festival in Brazzaville, Congo—one for all of Africa. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-13 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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