Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Jamie Camplin at Thames & Hudson has acquired world rights in Legacy: The Story of The Face... Continue reading at The Bookseller
[ The Bookseller | 2013-07-18 00:00:00 UTC ]
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London law firm Russells Solicitors has apologised "unreservedly" for leaking J K... Continue reading at The Bookseller
[ The Bookseller | 2013-07-18 00:00:00 UTC ]
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Blackwell’s has acquired the Keele University campus bookshop from Waterstones, as it... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Weidenfeld & Nicolson deputy publishing director Arzu Tahsin has bought world rights in a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-11 00:00:00 UTC ]
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Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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Harvill Secker editorial director Michal Shavit has bought a wide-ranging history of humankind... Continue reading at The Bookseller
[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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The UK Booksellers Association reports that two thirds of shoppers use bookshops as showrooms, while in India, some young people cling to tradition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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Relationships have their ups and downs, but for publishers and librarians, the passion is back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-06 00:00:00 UTC ]
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SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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Penguin (South Africa) has won four novels by Karin Brynard at auction in a "significant... Continue reading at The Bookseller
[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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The outgoing c.e.o. of HarperCollins Victoria Barnsley has warned publishers against trying to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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A list titled LibraryReads will be created monthly by libraries all over the country, compiling 10 picks that staff members would choose for the reading public. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-03 00:00:00 UTC ]
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The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Hachette Book Group (HBG) in the US is to buy Disney's publishing imprint Hyperion, taking on... Continue reading at The Bookseller
[ The Bookseller | 2013-07-01 00:00:00 UTC ]
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Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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