Etsy Holiday Campaign Answers Waldo’s Existential Dilemma

People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make... Continue reading at 'AdWeek'

[ AdWeek | 2024-11-01 13:00:00 UTC ]
News tagged with: #people love #book character #children's book

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Kobo launches trackable app discovery campaign

A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Libel Reform Campaign lobbies for Bill change

The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Waterstones launches summer campaign

Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Kensal Rise Library campaigners petition All Souls

The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Kensal Rise campaigners barricade doors

Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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Guardian and Sainsbury's team up in HCB campaign

A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Radio campaign for Marco Polo guides

Marco Polo travel guides, newly launched into the UK market, will be backed with a summer radio... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Vaizey resign, say library campaigners

Library campaigners and Unison have called for Ed Vaizey to step down from his position as... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Campaigners welcome Vaizey's reach-out to CILIP

Library campaigners have welcomed MP Ed Vaizey’s offer to speak with the Chartered... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Faber to answer the Big Questions

Faber has acquired at title attempting to answer life's awkward questions, Big Questions from... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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Library inquiry opens as Brent campaigners threaten to sue Vaizey

Public policy consultant Sue Charteris has told the media, culture and sport parliamentary select... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to ebook readers, which also jumped from 10% to 19% over the same time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Mirror launches year-long reading campaign

The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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"Postmodern" campaign for The Afterparty

Vintage Publishing is to include reader-generated content in next month's paperback edition... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Happy Holidays

Our December 23 newsletter was the final issue of PW Daily for 2011. We hope all of our subscribers enjoy the holiday break and come back ready for what promises to be another exciting and unpredictable 2012. Until our January 3 issue, we will be posting new stories to our Web site and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-23 00:00:00 UTC ]
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