Etsy Holiday Campaign Answers Waldo’s Existential Dilemma

People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make... Continue reading at 'AdWeek'

[ AdWeek | 2024-11-01 13:00:00 UTC ]
News tagged with: #people love #book character #children's book

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David Baldacci campaign to launch in libraries

The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Campaigners lobby for school libraries

A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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The Book Tour as Military Campaign

Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazines #multiple titles

Authors support Oxfam land grab campaign

Writers Aminatta Forna, Kamila Shamsie, Paul Theroux and Henning Mankell have given support to a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Campaigners hail 'u-turn' over Manchester Central Library

The Friends of Manchester Central Library are celebrating what they hail "a u-turn" by... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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25 years of asking, Where's Waldo?

Popular children's book character Waldo will soon be spotted in a lot more places around the world as his 25th anniversary kicks into gear.Where's Waldo? He won't be difficult to find once the 25th anniversary kicks off for the bespectacled, and beloved, children's book character. England will... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #follow suit #book character #popular children

"Innovative" campaign planned for Picoult

Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Kobo, Canada's answer to Kindle, debuts latest Android tablet ahead of Amazon

Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews

[ Betanews | 2012-09-06 00:00:00 UTC ]
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Kensal Rise Library campaigners half-way to fundraising target

Campaigners trying to create a community library in Kensal Rise have raised nearly half the money... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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M&B launches campaign building on erotica 'revolution'

Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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BA backs indie's high street shopping campaign

An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Kensal Rise campaigners seek £70k in donations

Campaigners trying to create a community library in Kensal Rise are seeking £70,000 of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Asking 'Where's Waldo' helps increase local bookstore business

The 'Find Waldo Local' campaign, held nationwide for the month of July, had customers hunting for Waldo in independent bookstores and businesses. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
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'Find Waldo Local' to Return in 2013

Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
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