Etsy Holiday Campaign Answers Waldo’s Existential Dilemma

People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make... Continue reading at 'AdWeek'

[ AdWeek | 2024-11-01 13:00:00 UTC ]
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Holiday book gift guide: Coffee table

The Library A World History James W.P. Campbell and Will Pryce University of Chicago Press, $75 Sneak inside 85 of the world's greatest libraries in 21 countries, from the National Library of China to the Altenburg Abbey in Austria.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-29 00:00:00 UTC ]
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The Holidays Are Here—and Booksellers Are Ready!

With Indies First, Shop Small, and Thanks for Shopping Indie, independent bookstores could get off to a strong start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-27 00:00:00 UTC ]
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Changing Hands Launches Indiegogo Campaign for Second Store

The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Amazon now allows you to gift Prime, just in time for the holidays

If you're still looking for gift ideas for that special someone, Amazon is looking to lend a hand. The online retailer has announced that customers can now give a $79 one-year membership to Prime. Recipients will get an email on the day of the giver's choosing with instructions on how to get... Continue reading at Engadget

[ Engadget | 2013-11-22 00:00:00 UTC ]
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Big names back Authors for the Philippines campaign

Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #david nicholls #kate atkinson #neil gaiman

Campaigners seek judicial review on Moray library closures

Library campaigners in Scotland are taking legal action in an attempt to keep libraries in Moray... Continue reading at The Bookseller

[ The Bookseller | 2013-11-05 00:00:00 UTC ]
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Tom Gates campaign for Scholastic

Scholastic is featuring its first ever TV ads for Liz Pichon's Tom Gates series next week,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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Highlights of L,B's Goldfinch PR campaign

Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at The Bookseller

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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What Exactly is a Book, Anyway? Harvard’s Leah Price Answers

“Book” has meant different things to different cultures, explains Harvard professor Leah Price in an interview with Ploughshares literary magazine. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-19 00:00:00 UTC ]
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Sage launches social science campaign

Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller

[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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Secrets of shoestring campaigns revealed 

Publishers revealed the secrets to creating major campaigns for their books on a minimal budget... Continue reading at The Bookseller

[ The Bookseller | 2013-07-10 00:00:00 UTC ]
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Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Letter campaign for Canongate, signs Simon Garfield

Canongate is to launch a campaign in praise of letter writing, after signing two new books... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Can a Public Awareness Campaign Curb Ebook Piracy?

The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
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WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Can’t Wait for Dan Brown’s Inferno? Kobo Has An Answer

Kobo is offers readers an experiential contest based on three original ebooks tied-in to the release of Dan Brown's soon-to-be-published Inferno. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-10 00:00:00 UTC ]
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