Etsy Holiday Campaign Answers Waldo’s Existential Dilemma

People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make... Continue reading at 'AdWeek'

[ AdWeek | 2024-11-01 13:00:00 UTC ]
News tagged with: #people love #book character #children's book

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Pullman, Rebuck and Daunt back 'Remain' campaign in joint letter

Leading publishing figures, including Waterstones m.d James Daunt, chair of Penguin Random House UK Gail Rebuck, author Philip Pullman and poet laureate Carol Ann Duffy, have signed a letter to say they believe leaving the European Union would "severely weaken" the UK's creative industries. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative industries #european union #james daunt

Abbey Clancy claims debut script 'blew away' on holiday

Abbey Clancy has admitted she was a "nightmare" for her publishers at Harlequin after proofs for her debut novel Remember My Name "blew away" on a family holiday. Continue reading at The Bookseller

[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hardest part

MP's campaign against Lancashire library closures

A Lancashire MP has criticised plans to close 29 libraries in the region and is launching a petition to get the council to “seriously consider” other alternatives. Continue reading at The Bookseller

[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #trial run #announced today #brit +

Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015... Continue reading at AdWeek

[ AdWeek | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$100 million #-based company #santa monica #financial terms #martha stewart

Campaigners protest closure of London's Feminist Library

Over 100 campaigners gathered last night to protest the eviction of London's Feminist Library from the building that has housed it for 30 years. Continue reading at The Bookseller

[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #feminist library

Inside Axel Springer’s answer to Facebook’s Instant Articles

Upday has launched as part of the partnership between Samsung and Axel Springer. The news aggregator platform will be pre-installed on Samsung devices, who chose to host Upday because it mixes human and algorithm curation. CEO and former Axel Springer executive vice president Peter Würtenberger... Continue reading at Digiday

[ Digiday | 2016-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rss feed #share revenue #axel springer

‘A Book Is a Book’: Europe’s Taxing Dilemma

Setting the stage for Europe's debate about ebook taxation, a European Parliament Research Service briefing lays out the dilemma. The post ‘A Book Is a Book’: Europe’s Taxing Dilemma appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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Trade runs pro and 'anti'-Valentine's Day campaigns

The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dark side #book trade

Publisher to drop gendered children's titles after parents campaign

Buster Books, publisher of colouring books for ‘Brilliant Boys’ and ‘Gorgeous Girls’ to switch to ‘gender neutral’ titles in futureGirls will no longer be defined as “glamorous” and “gorgeous” while boys get to be “amazing” and “brilliant” at Buster Books, after the children’s publisher... Continue reading at The Guardian

[ The Guardian | 2016-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gender neutral #future books #colouring books #buster books #colouring book #publisher announced

Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad technology #find ways #growing number

Authors rally behind festival boycott campaign

Authors have continued to express their support for a campaign to boycott literary festivals which do not pay authors for appearances. Continue reading at The Bookseller

[ The Bookseller | 2016-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pay authors #authors rally

Strong Holidays Give Children's Bookstores a Boost in 2015

"Indie bookselling is back," Vivien Jennings, owner of Rainy Day Books in Fairway, Kan., proclaimed after a "wonderful" holiday season with sales up 11%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #indie bookselling

Pitchfork Staff, Kendall Jenner and Ronda Rousey Appear in New Conde Nast Ad Campaign

Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age

[ Advertising Age | 2016-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #short videos #advertising campaign

Authors lead support for My Library By Right campaign

Authors Ali Smith, Neil Gaiman and Joanna Trollope have led a wave of “tremendous support” for CILIP’s legal fight for libraries as its campaign petition tops 7,000 signatures. Continue reading at The Bookseller

[ The Bookseller | 2016-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legal fight #joanna trollope #neil gaiman

Germany: Strong Finish for Holiday Book Sales

After a slow start to Germany’s holiday book sales in 2015, shopping picked up during December and bookstores managed to finish slightly ahead. The post Germany: Strong Finish for Holiday Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #slow start #strong finish #post germany

#DiverseDecember creators expand 'hugely popular' social media campaign to run for all of 2016

The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian

[ The Guardian | 2016-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #highlight books #read books #books selected #book bloggers

Holiday Comp Sales Rose at B&N

Comparable store sales rose 0.6% at Barnes & Noble over the nine-week holiday period that ended January 2, 2016. Excluding sales of Nook products, comp sales were up 1.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nook products #barnes noble