People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make... Continue reading at 'AdWeek'
[ AdWeek | 2024-11-01 13:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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The Book Marketing Society has revealed the winners of its seasonal awards for September 2016 to January 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff
[ Stuff | 2017-02-15 00:00:00 UTC ]
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Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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A 4.5% increase in revenue for the quarter ended December 31, 2016 at Indigo Books & Music was led by a 3.8% gain in same store sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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It's election time again. On March 7, Los Angeles voters will cast ballots for their mayor. Eric Garcetti is running for reelection, and he has 10 challengers. Want to know a little bit more about the candidates? We asked invited the candidates in for an interview and to make a short Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-03 00:00:00 UTC ]
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With store traffic failing to significantly improve after the election, Barnes & Noble's sales did not meet expectations over the holiday period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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Without a hot book or hot category—like last year's adult coloring book phenomenon—unit sales of print books have fallen 6% since Thanksgiving compared to the same period in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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The Icelandic publishing industry has a somewhat extreme emphasis on the holiday sales push, with Jólabókaflóð this year carrying more than 840 titles. The post Holiday Retail: Iceland’s Jolabokaflod, or Christmas Book Flood appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-21 00:00:00 UTC ]
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With only a few more shopping days until Christmas, German booksellers are happy with holiday book sales so far - and there might be greater things to come. The post Germany Expects Record Holiday Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-21 00:00:00 UTC ]
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Our international publishing colleagues tell us which books are on their holiday gift lists this year. We wish you happy holidays and a wonderful New Year. The post Reading Up on the Holidays: Book Recommendations From the Field appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-21 00:00:00 UTC ]
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Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-15 00:00:00 UTC ]
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A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Both of Sarah Young’s devotionals—‘Jesus Always’ and ‘Jesus Calling’— took top spots on PW’s Religion Nonfiction list for November. Plus, Karen Kingsbury came in at #1 in Religion Fiction with ‘A Baxter Family Christmas.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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A hit two holiday seasons ago has spawned a cozy cottage industry in a vaunted setting: The British Library is ready to stuff your stockings with crime. The post Holiday Whodunnits for Book Lovers: The British Library’s Crime Classics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-14 00:00:00 UTC ]
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Selling well in France, controversial François Mitterand books, love letters for the former president's mistress, are on offer to international publishers. The post Hot Books for the Holidays in Paris: Love Letters to a Mistress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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