People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make... Continue reading at 'AdWeek'
[ AdWeek | 2024-11-01 13:00:00 UTC ]
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Five books–from urban poverty to the history of energy–that the philanthropist says you should be reading this winter. Bill Gates just released his 2017 holiday reading list, part of a semi-annual effort to push the public toward five books that might expand how they think or feel. Of course,... Continue reading at Fast Company
[ Fast Company | 2017-12-04 00:00:00 UTC ]
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Booksellers were pleased with the start of the official holiday shopping season following strong sales on Black Friday and Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Miriam Robinson takes a look at Profile's campaign for Mary's Beard's Women & Power. Continue reading at The Bookseller
[ The Bookseller | 2017-11-21 00:00:00 UTC ]
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Author Dave Eggers and illustrator Shawn Harris open this year's US and Canada #GiveBooks campaign charity for book ownership among underserved children. The post Dave Eggers and Shawn Harris kick off the 2017 US and Canada #GiveBooks Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-15 00:00:00 UTC ]
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Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Ahead of a consultation into the progress of the Libraries Taskforce, campaigners have praised the "hard work" done by the body but have criticised the exclusion of campaigners and frontline staff from its steering group. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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Both firms are kicking off programs offering rebates, extra discounts, and free shipping for eligible indie bookstores to make it easier to order and reorder during the high-volume holiday shopping season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
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Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook. Continue reading at The Bookseller
[ The Bookseller | 2017-10-25 00:00:00 UTC ]
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Campaign group Voices for the Library is to disband due to the pressures of the workload on its members. Continue reading at The Bookseller
[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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In late September a group of alt right activists stormed the Berkeley-Calif.-based Revolution Books. Since then, owner Reiko Redmonde said the indie has sustained harassment by a group that claims to be an arm of the "right-wing media." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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The nation's second largest bookstore chain is going exclusive with a debut cookbook by an Alabama food blogger as part of a holiday promotion running through the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-04 00:00:00 UTC ]
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Oxfam and Moomin Characters Ltd are launching a campaign around short story "The Invisible Child", by Moomin creator Tove Jansson, to help women and girls around the world to fight inequality and escape poverty. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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The Royal Society of Literature is launching a programme, “Literature Matters”, to campaign for recognition of the power and value of great writing. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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Three gold certifications and one platinum go to big-selling UK novelist Victoria Hislop by the Specsavers optical companyand Nielsen Book. The post ‘Perfect Holiday Read’ Author Victoria Hislop Given Four Specsavers Citations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre). Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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EveryLibrary, a library political action committee, is launching a campaign to get more than a million Facebook supporters by November 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Viking is preparing for a "huge" campaign around the publication of John le Carré's new book, A Legacy of Spies, dubbed "the literary event of the autumn". Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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