LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Jantien Abma tells us all about her role as marketing and publicity executive at Whitefox Publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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Hazel Kenyon from Nielsen tells us all about her role as head of publisher account management. Continue reading at The Bookseller
[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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Paul Stark from Orion Publishing Group talks about his role as audio and digital manager. Continue reading at The Bookseller
[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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Lee Child takes the Audible download top spot with his latest Jack Reacher adventure, Night School. Continue reading at The Bookseller
[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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Radio presenter and author Christian O'Connell talks about his forthcoming book Radio Boy, illustrated by Rob Biddulph. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Three independent publishers in Finland have jointly launched the Helsinki Literary Agency to represent their foreign rights The post Three Finnish Publishers Launch New Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Dominic Wakeford, commissioning editor at Little, Brown, on what he loves most about his job. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Abbie Day from the British Library tells us all about her role as publishing assistant. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Evident in the rise of literary agencies at Guadalajara Book Fair, the road to international markets for Latin American writers is no longer just via Spain. The post At Guadalajara: Latin American Literary Agencies Gain Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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New deals for Erin Bowman, Joy McCullough, Atia Abawi, R.L. Stine, Marc Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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This week: inside the 'alien' brain of an octopus, and Siri Hustvedt's thought-provoking 'A Woman Looking at Men Looking at Women.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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The holiday season kicks off with a sales boost for ‘Jesus Today,’ the ‘March’ trilogy, and many other titles. Plus children’s storybook collections make up eight of the 10 top-selling books in the country, a videogame strategy guide charts in two formats, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Abrams acquires a chapter book series, Kyle Cassidy sells This Is What a Librarian Looks Like to Black Dog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the comScore haircut. Buyers are finding its value changing, if not decreasing. For many, comScore is no... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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UBM and New York magazine share advice for climbing up the Google ranks. The post 5 Quick Tips for SEO Superiority appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday
[ Digiday | 2016-11-16 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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