Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
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Movie Projector: 'The Lorax' hopes to plant a seed with audiences

The 3-D animated film, based on a 1971 book by Dr. Seuss, could debut with as much as $50 million at the box office this weekend."Dr. Seuss' the Lorax" is primed to rake in lots of green at the box office this weekend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #box office #$50 million #animated film

Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Joyner new HarperFiction editorial director

Louisa Joyner is to take up the permanent role of editorial director at HarperFiction, reflecting... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #permanent role #louisa joyner

Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-published writers #self-published authors

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Sweeney new Windmill publishing director

Cornerstone has promoted Stephanie Sweeney to Windmill publishing director, effective immediately... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff kinney #cabin fever #wimpy kid #marketing campaign

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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Publishing Vet Paul Conley Joins MyBankTracker.com as Editorial Director

Paul Conley, a publishing vet whose experience runs the gamut from b-to-b to consumer financial journalism, is now editorial director with MyBankTracker.com. In this role, Conley will oversee the news and analysis operations of the site. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #membership program

Oneworld appoints managing director

Daniel Scott is to step into the newly created role of managing director at Oneworld, effective... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Milbank appointed Octopus publishing director

Octopus has appointed Richard Milbank, previously non-fiction publishing director at Atlantic... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Doorley new Hachette Ireland editorial director

Hachette Ireland has promoted commissioning editor Ciara Doorley to the position of editorial... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Abrams made director of Jewish Book Week

Journalist and TV researcher Hester Abrams has been appointed to the role of director of literary... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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