Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
News tagged with: #book publishing

Other news stories related to: "Director Nicholas Winding Refn Wants to Teach You About Movie Marketing"

Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing

Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
More news stories like this |

Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | All news stories tagged with: #macmillan

“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados

Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | All news stories tagged with: #psychological thriller

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling book #film adaptation #turn led

Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #make money

Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with: #reluctant readers #reading agency

Watching a Magazine, Reading a Movie: On Wes Anderson’s The French Dispatch

Wes Anderson’s The French Dispatch is probably what you’d call an anthology film—which is to say it’s a compendium of several mini-films, unrelated topically but all connected somehow—but it also might not even be what you’d call a film at all. I’m not sure. We’ll think on this together in a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-22 15:57:31 UTC ]
More news stories like this | All news stories tagged with: #anthology

Farshore announces winners of Reading for Pleasure Teaching Awards

HarperCollins imprint Farshore has announced the winners of its annual Reading for Pleasure Teaching Awards. Continue reading at The Bookseller

[ The Bookseller | 2021-10-21 20:31:36 UTC ]
More news stories like this | All news stories tagged with: #harpercollins

Nicholas Kristof Leaves The New York Times as He Weighs Political Bid

Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times

[ The New York Times | 2021-10-14 12:08:45 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize

Sprei joins Penguin Ventures as commercial director

Penguin Random House Children’s has appointed David Sprei to the new role of commercial director for Penguin Ventures. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 17:43:56 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #penguin ventures #commercial director

Amor Towles’s ‘The Lincoln Highway’ is a long and winding road through the hopes and failures of mid-century America

Amor Towles tells the story of a motley crew on a cross-country journey, reveling in the junkyards of broken dreams and the optimism of the postwar era. Continue reading at The Washington Post

[ The Washington Post | 2021-10-05 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #postwar era #winding road #lincoln highway #amor towles

ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | All news stories tagged with: #children's book #book market

Non-fiction and TikTok-boosted YA help children’s book market surge

The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | All news stories tagged with: #children’s book #picture books #book market

DK appoints Hopkins as content licensing director

Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 22:51:13 UTC ]
More news stories like this | All news stories tagged with: #digital space #content licensing #appointed director

Monoray lands Vasquez-Lavado's memoir ahead of Selena Gomez movie

Monoray has secured a deal for In the Shadow of the Mountain, the “heart-breaking and empowering” memoir from climber Silvia Vasquez-Lavado, which will soon be adapted into a film starring Selena Gomez. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 20:43:04 UTC ]
More news stories like this | All news stories tagged with: #memoir #memoir ahead

Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital marketing