Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
News tagged with: #ultimate guide #similar projects #cover price

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Print Book Sales Fell 6% in January

Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly

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Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio

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Funimation Digital Libraries Were Supposed to Last ‘Forever.’ Soon They’ll Disappear

The popular anime streaming service is merging with Crunchyroll. When it does, not all purchased TVs and shows will make the jump. Continue reading at Wired

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

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Oregon weekly newspaper to relaunch print edition after theft forced it to lay off its entire staff

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Winter Institute 2024: Cincinnati Caters to Readers

Bricks-and-mortar bookshops anchor neighborhoods, while a book bus and pop-ups take their shelves on the road. Continue reading at Publishers Weekly

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Mirror publisher’s boss warns print titles could become loss-making in five years

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In Key Win, Judge Says Escambia County Book Banning Lawsuit Can Proceed

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OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

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Print Book Sales Fell 2.6% in 2023

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OverDrive Reports Another Record Year for Digital Library Circulation

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Judge Blocks Key Provisions of Iowa Book Banning Law

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Joe Sacco’s acclaimed graphic novel about Gaza is being rushed back into print.

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Can digital watermarking protect us from generative AI?

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