Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Nine’s AFR print edition to cease in WA after Seven’s press doubles production price

Seven says decision purely commercial but Financial Review editor accuses rival company of ‘abuse of market power’ Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe print edition of Nine’s Australian Financial... Continue reading at The Guardian

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More than a quarter of readers of YA are over the age of 28 research shows

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[ The Guardian | 2024-04-30 11:59:14 UTC ]
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BMI Report Examines Book Printing in 2024

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The Power of Books: Isobel Abulhoul on Engaging Young Readers

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Circana BookScan on March 2024: US Print Books 2 Percent Under 2023

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Rakuten Kobo Releases First Color E Ink Reader

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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

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Sports Illustrated to continue print editions under reported 10-year deal with new publisher

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Sports Illustrated’s Employees Are Told Print Edition Will Close in May

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Cambodia's pioneering post-Khmer Rouge era Phnom Penh Post newspaper will stop print publication

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