Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday Research: Social platforms are for brand awareness, not traffic, say publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
News tagged with: #digiday research #publishers appeared #social platforms #brand awareness

Other Publishing stories related to: 'Digiday Research: Social platforms are for brand awareness, not traffic, say publishers'


INscribe Signs Eight New Publishers

E-book distributor INscribe Digital has added a number of new publishing partners, taking on publishers in the university press, Christian publishing, and Spanish-language areas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #university press #christian publishing


HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka


Why I Publish Ebooks on Paper for South Africans

Arthur Attwell, founder of Paperight, explains why his company has leveraged the network of photocopy shops throughout South Africa to cater to hard-to-reach readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish ebooks #south africa


L,B's Blackfriars to publish crowd-sourced digital novel

Little, Brown's Blackfriars digital-only imprint will publish a novel created by authors... Continue reading at The Bookseller

[ The Bookseller | 2013-05-20 00:00:00 UTC ]
More news stories like this |


Willetts: Publishers add 'genuine value'

Universities minister David Willetts this week praised the “genuine added value” of... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
More news stories like this |


Apple's E-Book Argument: Deals With Publishers Improved Competition

By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD

[ AllThingsD | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book argument


Innovation Taking the Publishing Business Beyond Borders

Smart publishers are thinking of their business as global instead of local. This may come as a surprise to some who see it as a novelty instead of the norm. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low pricing #hardcover editions #antitrust lawsuit #agency model #district court #southern district #app store


Apple tells DOJ: 'we negotiated individually with publishers'

Apple has responded to the US Department of Justice's charge that it conspired with... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
More news stories like this |


Self-published book among Commonwealth regional winners

A self-published author has featured among the regional winners of the Commonwealth Book Prize.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published book #self-published author #regional winners


MEI Portico Version 2.5 for Adobe Digital Publishing Suite Now Available

Jenkintown, PA (May 14, 2013) — MEI Portico™ version 2.5 has been released today as part of Managing Editor Inc.’s lineup of solutions for digital publishers. MEI's Portico delivers a tailored app experience ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #released today #managing editor #digital publishers


Are Publishers in South Korea Gaming Their Bestseller Lists?

Allegations of stockpiling and best-seller list manipulation have rocked the publishing world in South Korea as publishers combat decreasing book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #publishing world #south korea


An App That Turns Digital Reading Into A Social Activity

Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company

[ Fast Company | 2013-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social activity #social sharing


Publishers round on Dangdang over free ebooks

Chinese publishing houses, long frustrated by the sale of pirated books in the country, have... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebooks


Gloomy Outlook Persists for Newspaper Publishers Torstar and Quebecor

(Reuters) - Canadian newspaper publishers Torstar Corp and Quebecor Inc delivered more bad news to investors on Wednesday, saying that cost cuts were failing to keep pace with an accelerating decline in print media revenue. Torstar sha ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #cost cuts #print media


Big Data and MOOCs Herald Change for Academic Publishers

This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #academic publishers #data mining


Are Extravagant Publisher’s Stands at Book Fairs Worthwhile?

Do extravagant stands at book fairs make a difference? Are they a mere splurge, or might they spark the interest of an investor or catch the eye of an author or agent? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this |


‘Inferno’ Heats Up Social Media

Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown


Headline to publish Eriksson memoir

Headline is to publish a memoir from former England football manager Sven-Göran Eriksson.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this |


May’s Top Reviews of Self-published Books from BlueInk Review

This month's starred self-published titles include a novel about lesbian nuns in pre-WWII Germany and a memoir from the daughter of 1960s cult leaders, among others. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review