Dave Eggers and Shawn Harris kick off the 2017 US and Canada #GiveBooks Campaign

Author Dave Eggers and illustrator Shawn Harris open this year's US and Canada #GiveBooks campaign charity for book ownership among underserved children. The post Dave Eggers and Shawn Harris kick off the 2017 US and Canada #GiveBooks Campaign appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-11-15 00:00:00 UTC ]
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Will Indigo Books and Music expand outside Canada?

During the annual meeting of the bookstore company, CEO Heather Reisman said 'the new Indigo will be a global company.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo books #annual meeting

Sony to release Harry Potter Book of Potions for Wonderbook

Sony is expanding the range of augmented reality titles available for the PlayStation 3 with the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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S&S to expand in Canada

Simon & Schuster is to expand its operations in Canada, establishing an editorial base... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money

Record price for Harry Potter book

A rare first edition of Harry Potter and the Philosopher's Stone with annotations and drawings by JK Rowling sells for a record £150,000. Continue reading at BBC News

[ BBC News | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter

Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #tribune company #non-profit organization

'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative ways #big titles

Harry Potter to flatten Gibson Amphitheatre, Curious George playland

Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction, the Wizarding World of Harry Potter. Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #universal studios #wizarding world

Harris, Mosse and ABBA among pre-LBF deals

New deals for Joanne Harris and Kate Mosse have been sealed just ahead of the London Book Fair.... Continue reading at The Bookseller

[ The Bookseller | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-lbf deals #joanne harris #kate mosse

Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors campaign #save venice #large group

M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrates books

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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What Went Wrong for Canada’s D&M Publishers

Veteran Canadian publisher Scott McIntyre described the dismantling of D&M Publishers, the iconic Canadian independent publishing house he cofounded 40 years ago, as the result of an unfortunate confluence of circumstances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-23 00:00:00 UTC ]
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L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #15th anniversary

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Harry Potter gets all-new covers for paperback anniversary editions

Kazu Kibuishi, writer and illustrator of the 'Amulet' graphic novel series, created seven new covers for paperback editions of the 'Harry Potter' novels, to be released on the 15th anniversary of the series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #kazu kibuishi #paperback editions #15th anniversary