Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned Thursday night, but in an interview with The Wall Street Journal, Chairman Calvin Darden said he plans to introduce a Maxim-branded TV channel and music label."Although the publishing industry has seen seismic shifts over the past several years, the opportunities to create powerful, transmedia brands that engage consumers and advertisers on multiple platforms is significantly on the rise," said Mr. Darden in a press release. "Darden Media Group has an extremely optimistic vision of the future of media, and we are looking forward to building a property that sets the gold-standard for integrated media in the 21st century."Maxim had been on the block since March, though a sale effort had been in the works since Cerberus Capital Partners took over the company in 2009. There were at least 10 other bidders for the magazine, a person close to the negotiations said. Bloomberg reported in July that bids were about $30 million.Founder Felix Dennis sold the U.S. edition of Maxim, along with Blender and Stuff magazines, to investors led by Quadrangle Capital Partners for about $250 million in August 2007. Facing economic headwinds affecting the magazine industry, they shuttered Stuff immediately and... Continue reading at 'Crains New York'

[ Crains New York | 2013-09-13 00:00:00 UTC ]
News tagged with: #ad pages #paid circulation

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