Country Spotlight: Malaysia: Heating Up the Rights Market

Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
News tagged with: #country spotlight #rights market

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Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #publicity campaign #first-time author


Doing All Right

Although the economics of operating an independent bookstore have improved since the end of the Great Recession, running a new store still poses challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore #great recession


5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Tapping Into the Minecraft Audience to Market Books

Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market books #huge audience #novels based


McKearney to be chair of Book Marketing Society

The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #sue wilkinson


Miriam Robinson to direct Marketing & Publicity Conference

Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller

[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Should Greece Should Deregulate Its Book Market?

Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


In Germany: Ebooks Less Than 10% of Market, Tolino Grows

Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ronald schild


Puffin, Pan Mac and PRH win Marketing Society prizes

Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #christmas season #simon schuster


WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time


Export markets 'mixed' for children's

Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #export markets #economic downturn


Why Digital Natives Prefer Reading in Print. Yes, You Read That Right.

Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place.   Schembari is not a retiree who sips tea at Politics ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed books


TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #conference call #flat market #ad sales #modest improvement


What’s in a name? Well, the right letters would help | Noo Saro-Wiwa

I’m used to my name being mangled and botched in every conceivable way, but seeing it wrong on my latest book was too muchIt’s the moment every writer lives for: a box arrives at your door containing copies of the new edition of your book. Beaming with satisfaction, I tear off the binding tape.... Continue reading at The Guardian

[ The Guardian | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard work #literacy skills


Egmont signs ten foreign rights deals for The It Girl

Egmont has sold the rights to The It Girl, the first in a teen series from debut author Katy Birchall, in 10 languages. The publisher has sold rights in French (to Pocket Jeunesse), German (Egmont Germany), Spanish (Planeta), Catalan (Grup 62) Brazilian Portuguese (Rocco), Dutch (JP... Continue reading at The Bookseller

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold rights #teen series


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


Penguin buys Peanuts tie-in rights

Penguin has acquired film tie-in publishing rights for the "The Peanuts Movie", released in the UK on December 21st later this year.  Emily Campan, licensed publishing executive for Penguin Children's, acquired English language publishing rights in selected territories for the 0-7 years market... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing rights #penguin children #peanuts worldwide


Irish market surprises with strong 2014

Publishers and booksellers in Ireland have breathed a sigh of relief as the market experienced an unprecedented rebound in 2014, surpassing expectations. Figures from Nielsen BookScan reveal that 9.6 million physical books were sold through the tills in Ireland, equating to €106.4m (£79.4m) in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #2% increase #6% decline #sales plunge


Shaughnessy steps down from Foreign Rights at United Agents

Linda Shaughnessy is stepping down from her role as joint head of the Foreign Rights department at United Agents.   Shaughnessy was head of Foreign Rights at AP Watt for 34 years before it was bought by United Agents. She will continue to act as a primary agent for her own clients, who include... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint head #foreign rights #united agents #ap watt #richmal crompton


Study of Britain's radical right triumphs at Political Book Awards

Matthew Goodwin and Robert Ford’s Revolt on the Right: Explaining Support for the Radical Right in Britain (Routledge) has won the top honour at the Paddy Power Political Book Awards. Academics Goodwin and Ford won the Political Book of the Year honour at the award ceremony in London last night... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top honour #political book #year honour #award ceremony