Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about the magazine, So Cosmo [premiering Feb. 8]. What was it like getting this huge job and then immediately being on a reality show?  Michele Promaulayko: It was next-level insane. It was kind of just a trial by fire, you just get thrown in. That's Cosmo—everything's done in big fashion—but it was kind of crazy. Did you know that you were going to be part of a TV show when you signed on to become editor? Well, it's funny … Yes and no. Yes, in the sense that I knew about it from having read about it, but it wasn't something that factored largely into the conversation. So it was a little head-spinning, but it's such a great opportunity for our brand and also for the brands that work with us. And, I mean, what brand wouldn't die to have this? But it's a lot in your first eight weeks. It's not like they were following me around all the time—I'm peripheral [to the story]—but they were here. You recently spent a year and a half at Yahoo. How does that experience factor into what you're doing at Cosmo, where the digital and print sides are mostly separate? One of the things that we're doing is trying to create a little bit more fluidity between the two sides. They've been siloed... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Go digital by all means, but don't bring the venture capitalists in to do it

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This woman is Hearst Magazines’ secret digital weapon

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Digital 'helping editors be speedy', FutureBook hears

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[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

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[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Will a new editor find an audience for his 'religiously digital' newspaper?

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[ The Guardian | 2014-07-08 00:00:00 UTC ]
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Hearst’s new approach to digital news

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Can Narcissus Bring Digital Self-Publishing to the Arab World?

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Hearst's New Health Division Is a Departure from Magazines and TV

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[ Advertising Age | 2014-01-27 00:00:00 UTC ]
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Comixology Brings French Digital Comics to U.S., Canada

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[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

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Amazon brings digital currency to UK

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Troy Young Is Reinventing Hearst Digital With a Wrecking Ball

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[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

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A Peek at Hearst’s Digital Strategy

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[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Hearst Magazines appoints president of digital media

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Hearst Gets its Million Digital Subscribers

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Hearst hires Microsoft's Stephen Edwards for digital role

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[ Media Week | 2013-03-05 00:00:00 UTC ]
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Hearst president David Carey: Apple taught people 'how to buy digital content'

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[ Engadget | 2013-02-12 00:00:00 UTC ]
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PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

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