Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at 'The Bookseller'
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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#niche publishers
#martini media
Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 07:30 Illustrated publisher Redstone Press is celebrating its 25th anniversary by launching its first Christmas pop-up shop, open for 12 days between 12th and 24th December, on west London's Portobello Road. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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#25th anniversary
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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#great tool
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Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Lisa Campbell, Graeme Neill and Philip Stone Publication Date: Fri, 04/11/2011 - 10:27 W H Smith has fired the starting pistol for festive promotions, with Waterstones, Amazon.co.uk, Blackwell, John Smith and Foyles following hot on their heels as 1st November saw the switch-on of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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#john smith
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#graeme neill
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It may be increasingly common for first-time authors who cant place their book with a trade house to publish themselves. But its pretty rare for a self-published book to sell more than 1.5 million copiesor move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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#self-published book
#increasingly common
#small screen
#animated film
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#black friday
#chanda bell
Written By: Benedicte Page Publication Date: Thu, 03/11/2011 - 09:53 Library campaigners have called for vision and leadership for the public library service following publication of the latest annual library statistics from The Chartered Institute of Public Finance and Accountancy (CIPFA).... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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#library campaigners
#chartered institute
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#accountancy cipfa
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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#marketing side
#financial details
#$120 million
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Written By: Lisa Campbell Publication Date: Mon, 31/10/2011 - 12:55 Amazon has begun its UK festive promotion today (31st October), opening a Christmas store and revealing Steve Jobs biography is one of customers most wished-for items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 14:59 Caitlin Morans How to Be a Woman and Darren Shans Ocean of Blood have won the BMS seasonal adult and childrens marketing campaign awards respectively. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 24/10/2011 - 08:30 Library campaigners from across the country vowed to work together to put pressure on government, at a pioneering day conference held in London on Saturday (22nd October). Meanwhile, speaking at the event, author Philip... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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#political bullshit
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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#ad revenue
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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#online advertising
Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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#ad network
#blogging platform
With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek
[ AdWeek | 2011-10-18 00:00:00 UTC ]
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#business model
#print product
#michael clinton
Written By: Benedicte Page Publication Date: Mon, 17/10/2011 - 10:14 Camden library campaigners have become the latest group to apply for judicial review over library closures. The Camden Public Library User Group has instructed solicitors Bindmans to lodge an application for judicial review,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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