Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
News tagged with: #paperback publication #katie fforde

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The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


End-of-Year Celebrations That Rock

With the school year winding down, we spoke with three educators about how they help their students look back on what they've learned—and forward to a summer of possibilities—with special end-of-year celebrations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-26 04:00:00 UTC ]
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Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with: #kendrick lamar #short film #beautiful life #nielsen


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


ALA 2023: Chicago Public Library Celebrates 150th Anniversary

One of the highlights for those attending the 2023 ALA Annual Conference in Chicago will be the Chicago Public Library’s 150th anniversary festivities, which will kick off with a citywide celebration on June 10 and continue throughout the rest of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Libraries Need to Prepare for Another Anti-LGBTQ “Hide the Pride” Campaign

Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot

[ Book Riot | 2023-06-06 15:28:23 UTC ]
More news stories like this | News stories tagged with: #lgbtq children #ya books #libraries


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book


Celebrating a Dharma Bum's Poetic Centenary

Joyfully eccentric Beat poet Nanao Sakaki would be 100 years old this year, and his idealism lives on in the Nanao Global celebration, with new editions in French and Portuguese and a slim new volume published by booksellers called 'Hi Nanao.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
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In Paris, BIEF Celebrates Its 150th Year: ‘Open Marketplace’

With its Paris Book Market opening today, BIEF is observing 150 years of its service to French publishing in the international industry. The post In Paris, BIEF Celebrates Its 150th Year: ‘Open Marketplace’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-02 17:27:52 UTC ]
More news stories like this | News stories tagged with: #open marketplace #international industry #french publishing #book market


The High-Risk Feat of Bringing ‘American Born Chinese’ to TV

For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times

[ The New York Times | 2023-05-24 09:00:29 UTC ]
More news stories like this | News stories tagged with: #graphic novel


Expanding the Reimagining Bookstores Campaign

A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with: #vice media #meteoric rise #digital media


This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek

[ AdWeek | 2023-05-15 06:00:00 UTC ]
More news stories like this | News stories tagged with: #read aloud #children's book #children’s book


Amazon's Fire TV Stick 4K Max drops to $35, plus the rest of this week's best tech deals

The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget

[ Engadget | 2023-05-12 15:15:04 UTC ]
More news stories like this | News stories tagged with: #save money #virtual assistant #buying advice #$100 cheaper #follow @engadgetdeals #ebooks #kindle


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media


ECPA Celebrates Philip Yancey, Luci Shaw

Christian publishers gave their top honors to the two authors and named 'Find Your People' Christian Book of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #top honors #christian book


Tracing the Evolution of Celebrity Memoirs, from Charles Lindbergh to Will Smith

Today, celebrities tell their stories in memoirs as a duty forced on them by their agents and their fans. They can publish them to supplement a thriving career or to give a declining career a boost with the allure of finally-let-it-all-hang-out details. Sometimes a memoir launches a career all... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-09 08:53:59 UTC ]
More news stories like this | News stories tagged with: #celebrity memoirs #memoir


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek

[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this | News stories tagged with: #tv measurement #hit series #nielsen