Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-13 00:00:00 UTC ]
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A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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When iconic bookstores like Politics and Prose Bookstore in Washington, D.C., and the Red Balloon Bookshop in St. Paul, Minn., changed hands earlier this year against the backdrop of the closing of Borders, it reaffirmed the importance of independents. But as the new owners quickly learned,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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ABC released its first-half 2011 FAS FAX report today and the numbers reflect a tough reporting period for publishers. The newsstand held back many attempts to gain circ, and overall circulation-paid, verified and analyzed non-paid-dipped into the negatives for about 45 percent of the U.S.... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:16 Companies that publish phonics material have warned overseas sales are being lost as a result of a government listing of approved phonics programmes. Last month the Department for Education published a new, slimmed-down list... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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A new-releases display at the Elliott Bay Book Company in Seattle contains both paperbacks and hardcovers. Now publishers often don't wait the traditional year before bringing out paperbacks. Continue reading at The New York Times
[ The New York Times | 2011-07-27 00:00:00 UTC ]
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Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 26/07/2011 - 08:50 Stephen Leather's bestselling ebooks The Basement and Once Bitten are to be republished under Amazon.co.uk's Encore programme. He will join other indie writers such as Joe Konrath who have been picked by the initiative, which... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 22/07/2011 - 14:05 Asterix the Gaul is the latest character to get Where's Wally?-style treatment, with the publication of Where's Asterix? (hb, £8.99) coming from Orion, the series' UK licensor, in September. The book has already been... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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#much-loved characters
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Digital editions, the oft-dubbed Wild West of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Ella Dolphin, the publisher of Bauer Media title Grazia, is to join Cosmopolitan as publishing director. Continue reading at Media Week
[ Media Week | 2011-07-20 00:00:00 UTC ]
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Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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