Community Starts at the Homepage: A Cure for the Common Comment

Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]

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Good Start for HMH Trade

Sales in Houghton Mifflin Harcourt’s trade division rose 5% in the first quarter ended March 31, 2105 over the first quarter of 2014 and the loss was trimmed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hmh trade #good start


BEA 2015: St. Louis Bookstore Steps Up for Its Community

While Books & Books was selected as PW’s Bookstore of the Year, our judges felt that another store, St. Louis’s 46-year-old Left Bank Books, deserves recognition for exemplifying what an independent bookstore can and should do to serve its community during a crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deserves recognition #books books #independent bookstore


Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday

[ Digiday | 2015-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post hearst


Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #display ads #cottage industry #digital ecosystem #ve put


Scholastic’s Emily Morrow on Community Building for YA Readers

Emily Morrow discusses how Scholastic's This is Teen online community has helped the company connect with a passionate community of YA readers online. The post Scholastic’s Emily Morrow on Community Building for YA Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #passionate community #ya readers #community building #post scholastic


Library task force starts work

A new task force for libraries, which met for the first time last week, will focus its attention on sharing best practice between councils, promoting the role of digital and shaping a workforce for the future. One of the key aims of the Leadership for Libraries task force will be to highlight... Continue reading at The Bookseller

[ The Bookseller | 2015-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wide variety #task force


Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Pan Mac starts sports list with two titles

Pan Macmillan has acquired the first titles for its new sports list. Non-fiction Publisher Robin Harvie acquired UK and Commonwealth rights to Daniel Friebe’s The Best There Never Was from David Luxton Associates. Friebe’s book will be the “definitive” biography of Jan Ullrich, who alongside... Continue reading at The Bookseller

[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published ahead #modern era #definitive biography #sports list #pan macmillan


Little, Brown Turns Community Site into New Imprint

Launched in 2013, Novl is a community website that was set up to be a central location for the social media activities of authors at Little, Brown Books for Young Readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young readers #brown books #central location #community website


International Press Community Condemns 'Spurious' Closure of The East African

The World Association of Newspapers and News Publishers, the Committee to Protect Journalists, Nation Media Group, the International Press Institute and prominent African journalist Joseph Odindo support The EastAfrican, and say that e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #protect journalists #news publishers #world association


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real time #general motors #short order #specific product


North Carolina Indies Build Lists, Community

North Carolina is home to a growing number of independent presses that publish in diverse subjects and categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent presses #growing number #north carolina


New Start-Up Touts Book Discovery Tool

Digital distributor Trajectory has an algorithm it claims can extract a book's 'personality' in order to offer better recommendations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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Children's book start-up Lost My Name plans global expansion

British children’s book start-up Lost My Name is planning to expand into several new territories in 2015 after claiming it outsold Julia Donaldson’s Superworm in 2015.   The company sells personalised picture books via its website www.lostmy.name. Customers create a book by entering the name... Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #website www #book start- #british children


Eleanor Catton's tall poppy comments 'bad form' say Book Awards

Eleanor Catton showed "bad form" by speaking out against the New Zealand Book Awards, its organiser says. Continue reading at Stuff

[ Stuff | 2015-01-28 00:00:00 UTC ]
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SIBA Starts Year of Engagement

Today SIBA kicked off its B3! Building Better Booksellers program, which enables booksellers to earn points to defray the cost of attending its Discovery Show in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Oyster Starts 2015 Off With Two Big Announcements

Oyster, a book subscription service in the United States, has kicked off 2015 with two major announcements, including offering more than 1 million books. The post Oyster Starts 2015 Off With Two Big Announcements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-15 00:00:00 UTC ]
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Take a look at the world that was when Hayhow started in 1987

For the Kansas City Business Journal, 1987 is a significant year: It's when Publisher Joyce Hayhow joined the team. Hayhow has been publisher for 23 years, leading the newsgathering operation on a remarkable journey. Friday marks her last day, as she enters a new phase — retirement. RELATED:... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-01-10 00:00:00 UTC ]
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Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club

It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable. The post Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-05 00:00:00 UTC ]
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