Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World
[ PC World | 2013-09-06 00:00:00 UTC ]
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Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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"The premise of Little Free Library is take–a–book, return–a–book," explains Ian Veidenheimer of The Architectural League of New York, who helped coordinate the project to bring these tiny libraries to New York. When the project has deployed in other cities, the books are usually guarded by a... Continue reading at Fast Company
[ Fast Company | 2013-09-04 00:00:00 UTC ]
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Lee Child's new Jack Reacher thriller, Never Go Back (Bantam Press), was the bestselling... Continue reading at The Bookseller
[ The Bookseller | 2013-09-03 00:00:00 UTC ]
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James McBride takes liberties as he visits the story of white abolitionist John Brown through the eyes of a young slave in 'The Good Lord Bird.'John Brown, the white abolitionist who sought to free black slaves with the barrel of a gun, is a recurring character in American literature. He's one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-31 00:00:00 UTC ]
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Harry Potter ebooks have been released in a new range of languages through the Pottermore store... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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No one can accuse the print manufacturing industry of standing still. Every now and then, a major revolution or innovation would shake it up and get everybody guessing and thinking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The last time PW visited Bright Arts at its King’s Road office, the color-separation industry was fighting for its survival. The demarcation distinguishing color-separation houses, prepress bureaus and printing companies from one another was disappearing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The Gill family has taken full ownership of the Irish publisher Gill & Macmillan Science and... Continue reading at The Bookseller
[ The Bookseller | 2013-08-14 00:00:00 UTC ]
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Samsung has launched an $1400 ATIV Book 9 Plus laptop (shown above) equipped with Intel’s latest Haswell chip, but analysts said such sustained high prices for laptops and Ultrabooks could hinder the recovery of the PC market. PC shipments are already in a steady decline with the growing... Continue reading at PC World
[ PC World | 2013-08-10 00:00:00 UTC ]
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The music industry’s lawsuit against a popular YouTube channel this week could indicate that publishers are looking for savvier ways to attack piracy besides going after YouTube itself, a legal expert said. The National Music Publishers Association Tuesday filed a copyright infringement suit... Continue reading at PC World
[ PC World | 2013-08-08 00:00:00 UTC ]
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#broader scope
The commencement address George Saunders delivered this past spring at Syracuse University, which has gone viral across the Internet, will be published next year as a book by Random House.From the department of it had to happen: The commencement address George Saunders delivered this past spring... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-08 00:00:00 UTC ]
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Until Overstock began its price war with Amazon in late July, the companay and its CEO Patrick M. Byrne had kept a relatively low profile in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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Hit by inflation and lower government purchases, Brazil's book market shrank by 2.64% last year, the worst decline in real value since 2002. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Sphere) and her pseudonymous The Cuckoo's Calling (... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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