Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug hydroxychloroquine as a possible cure for Covid-19.The bright yellow ad took over pages two and three of the national broadsheet. The former politician had already placed Facebook ads touting his appearance on Sunrise, where he talked up his plan to launch a large-scale manufacturing plant for the drug. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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The Reading Agency is turning 20, and launching a birthday campaign to get the nation reading with the help of new ambassadors, including Dara McAnulty, Michael Rosen and Benjamin Zephaniah. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:05:03 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Hachette UK has bought Paperblanks, described as the world’s second largest publisher of premium notebooks, journals and diaries, as part of its strategy to expand its portfolio of adjunct businesses. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 09:38:10 UTC ]
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Book retailers say they have been able to cope in recent weeks despite the Omicron wave hitting staff, while most UK publishers continue to ask people to work from home and keep their offices open for employees who need them. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 06:44:20 UTC ]
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The organisers of the Bologna Children's Book Fair have confirmed the event is due to take place in person this year, but will offer exhibitors a 100% refund if it has to be cancelled again. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 10:44:53 UTC ]
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TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. The post Spiking omicron cases spell delays for publishers’ January RTO plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-13 05:01:00 UTC ]
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The publishing industry is booming. According to Publishers Weekly, sales of print books rose 8.9% in 2021, selling 825.7 million units, up from 757.9 million in 2020. This is the second year in a row to see a similar sales jump; in 2020, sales were up 8.2% from 2019, in which 693.7 million... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-12 19:07:42 UTC ]
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BookLife, PW’s subsidiary devoted to helping self-published authors, will hold the first BookLife Indie Author Forum on March 19 from 11 a.m. to 5:30 p.m. EDT. The forum will cover the writing and publishing of adult and children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian
[ The Guardian | 2022-01-06 23:27:19 UTC ]
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The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget
[ Engadget | 2022-01-06 17:05:15 UTC ]
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Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD BookScan. 825.7 million print units were sold last year, a jump of nearly 68 million over 2020 and a whopping 132 million over 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Audiobook giant RBmedia has acquired leading German publisher ABOD and is making it's first foray into the German-language market under the new brand RBmedia Verlag. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 13:45:12 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Redu, Belgium, was for decades a destination for book lovers. But now more than half of its bookstores have closed. Continue reading at The Washington Post
[ The Washington Post | 2021-12-26 14:43:23 UTC ]
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The owners of Welsh independent bookshop Book-ish are celebrating after completing the purchase of their premises with help from a crowdfunder backed by the trade. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:20:40 UTC ]
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Vivendi has denied a report that it plans to sell off Editis, France’s second largest book publisher, after it takes over Lagardère, owner of market leader Hachette Livre, French trade magazine Livres Hebdo has reported. The newsletter La Lettre A reported on Wednesday (22nd December) that... Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:07:12 UTC ]
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Indie bookshops are reporting strong trading this Christmas despite the Covid-19 surge, though there is concern they could face a fresh lockdown after the festive period. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 03:34:21 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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