City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
News tagged with: #make sense #share information

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Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known... Continue reading at Publishing Executive

[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
More news stories like this | News stories tagged with: #print magazine #pay attention #publishing business


At BookExpo: Sharjah Publishing City Signs Ingram Lightning Source

The distribution and remote-printing powerhouse Ingram Lightning Source becomes the anchor tenant at Sharjah Publishing City, the world's first free trade zone for publishing. The post At BookExpo: Sharjah Publishing City Signs Ingram Lightning Source appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-31 13:01:16 UTC ]
More news stories like this | News stories tagged with: #anchor tenant


Bucking the Trend: Print Magazines Still Work for (Some) Publishers

Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
More news stories like this | News stories tagged with: #key areas #sees potential #pushing girls


“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with: #test kitchen #declining steadily


Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent

Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange for $1 million in cash. The buyer, Studio... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-08 00:00:00 UTC ]
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CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information association #lantana publishing #otter-barry books #inclusive children #hachette children #promote diversity #tiny owl


Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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Netflix to publish a magazine as it chases Hollywood awards

Netflix is planning its first magazine, but you won’t find it on a newsstand. The world’s largest online TV network plans to publish a journal—with the working title Wide—to promote its programs and stars ahead of this year’s Emmys, the biggest awards gala in TV. The 100-plus page inaugural... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest stars #drama series #bloomberg news #—bloomberg news


Bologna 2019: Best Children’s Publishers Selected in Six Regions

The winners of the 2019 Bologna Prize for the Best Children’s Publishers of the Year were announced at a ceremony Monday night in Bologna. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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The Guardian view on academic publishing: disastrous capitalism | Editorial

The giants of the scientific publishing industry have made huge profits for decades. Now they are under threatScientific publishing has long been a licence to print money. Scientists need journals in which to publish their research, so they will supply the articles without monetary reward. Other... Continue reading at The Guardian

[ The Guardian | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peer review #central element #scientific knowledge #university libraries #publishing industry #existential crisis


Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City

The second Children’s Books Salon in New York City brought together 26 international and nearly 70 American children’s book publishers for meetings and discussions. The post Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #post children #books salon #global community


Publishers failing to improve racial and regional diversity, survey finds

Despite concentration of publishers in London, only 11% of respondents identified as BAME – significantly lower than average of 40% in the cityA major survey of the UK’s publishing workforce has found that “significant progress” still needs to be made on both the numbers of black, Asian and... Continue reading at The Guardian

[ The Guardian | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk industry #significantly lower #improve racial #regional diversity #significant progress #south east


Publisher pulls plug on ShortList magazine

Free men's mag with 500,000 circulation ends print edition as publisher focuses on Stylist. Continue reading at BBC News

[ BBC News | 2018-11-16 00:00:00 UTC ]
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How eMagazines Delivers Better Magazines (and Customer Service) on Mobile

Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital version #staying connected #free online


Capital Crime to open school students' eyes to publishing careers

London’s newly launched crime and thriller festival Capital Crime is preparing a new social outreach initiative to provide sixth form students with an insight into how they might be able to pursue careers in writing or publishing. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing careers #capital crime


Publishing in Québec 2018: Québec City: A Literary Getaway

Thoughts turn quickly to bustling Montréal when literary types mention Québec literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Corsair to publish Q magazine's rock star's guide to life

Corsair is publishing The 10 Commandments, a "rock star’s guide to life" from Q Magazine. Continue reading at The Bookseller

[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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North of England publishers on obstacles to regional diversity in the book industry

Independent publishers based in the north of England explore the problems faced by such presses in a market dominated by London-based corporate publishers in a round-table discussion chaired by The Bookseller at Bradford Literature Festival. Continue reading at The Bookseller

[ The Bookseller | 2018-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional diversity #book industry


Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant increase #digital channels #digital traffic


David Carey, Hearst Magazines' president and a former New Yorker publisher, is stepping down

David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey #hearst magazines #announced today #coming months