Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday Night Live alum Jason Sudeikis in a cast of five real-life artistically minded men in their 30s or early 40s, a dozen videos were developed off premises established by content agency The Story Lab.  The blended Scotch whisky appears in casual settings like the dinner table, as the men hold conversations about life, work, creativity and other topics. Each character—there's a surfer, chef, musician and hat designer—has monologue-esque moments in the series, often sharing their personal philosophies. Yeah, it can probably be described as Lifetime for dudes. The series' tagline: "An Original Web Series that Celebrates the Modern Gentlemen Movement." At any rate, the episodes run between three and five minutes and are being pitched with paid ads on Facebook, Google (search), AskMen.com and Playboy.com. It will be pushed through Esquire's online and offline properties as well. "Brotherhood is a collection of stories that paint the picture of today's modern gentlemen," per Lisa Eisenpresser, cofounder and head of development at The Story Lab. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose. We... Continue reading at 'AdWeek'

[ AdWeek | 2013-11-23 00:00:00 UTC ]
News tagged with: #dinner table #paid ads #google search

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Webtoon Entertainment Expands Leadership Team

David J. Lee, previously of Impossible Foods, has joined Webtoon as its first enterprise-wide CFO and COO, and Yongsoo Kim has been promoted to chief strategy officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Secrets of the Mega Book Series of the ’80s and ’90s

Series like the Baby-Sitters Club and Animorphs produced dozens — sometimes hundreds — of books in the '90s. How did they do it? Continue reading at Book Riot

[ Book Riot | 2023-11-30 11:36:00 UTC ]
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Hachette Book Group, Hachette UK to Move Under United Management Team

Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Netflix teases the live-action YuYu Hakusho series before it arrives in December

The live-action adaptation of the classic shonen manga and anime YuYu Hakusho is hitting Netflix on December 14, and the streaming service has given fans some idea of what they can expect in a short teaser video. Live-action adaptations of anime shows are a hit or miss.... Continue reading at Engadget

[ Engadget | 2023-11-11 14:00:55 UTC ]
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Jada Pinkett Smith Congratulates Britney Spears With An Amazing Throwback Video

“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost

[ HuffPost | 2023-10-25 17:27:27 UTC ]
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Why publisher teams are making the case for a CDP in a first-party world

Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at Digiday

[ Digiday | 2023-10-10 13:57:25 UTC ]
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Video: 'Elon Musk' biographer explains the book's complicated motivations

Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
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W.W. Norton Launches Norton Shorts Series

The Norton Shorts series will comprise slim volumes—all less than 200 pages—written on a variety of topics by scholars for the general public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Miriam Margolyes to star as ‘the Meep’ in Doctor Who 60th-anniversary series

Actor, 82, said her new role as an alien in the sci-fi series has made ‘an old woman very happy’Miriam Margolyes will feature in one of the 60th-anniversary episodes of Doctor Who that will air this November, the BBC has announced.Margolyes, 82, who has appeared in Blackadder, Babe and the Harry... Continue reading at The Guardian

[ The Guardian | 2023-09-14 18:30:43 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
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10 Incredible Character Arcs in Fantasy Series

What makes a great character arc? In fantasy, there are many factors. Here are 10 of the best character arcs in fantasy book series history. Continue reading at Book Riot

[ Book Riot | 2023-09-13 10:35:00 UTC ]
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Aconyte Books Sets a New Novel Series in the World of a Lovecraftian RPG

Aconyte Books, the U.K.–based fiction imprint of games group Asmodee Entertainment, will adapt game settings from the 'Call of Cthulhu' tabletop RPG into novel series set in Regency and Victorian England. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Meet the Creative Team at Usborne Publishing

PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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‘Get out of my house!’: Kansas paper co-owner confronted police during raid, video shows

Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian

[ The Guardian | 2023-08-22 23:04:32 UTC ]
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9 of the Best Video Game and Audiobook Pairings

These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot

[ Book Riot | 2023-08-10 10:34:00 UTC ]
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Viking Penguin Makes Series of Promotions

With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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Paul Reubens was writing a memoir that his team is 'hoping' to publish posthumously

Paul Reubens 'finished a first draft' of a memoir about his life and career before he died, a representative for the Pee-wee Herman actor has confirmed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-01 18:13:09 UTC ]
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Hyperion Avenue to Debut New Marvel Crime Series

The first three novels in the Marvel Crime line will feature Marvel superheroes in a new light, with authors Lisa Jewell, S.A. Cosby, and Alex Segura slated to pen the first three titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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