Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday Night Live alum Jason Sudeikis in a cast of five real-life artistically minded men in their 30s or early 40s, a dozen videos were developed off premises established by content agency The Story Lab.  The blended Scotch whisky appears in casual settings like the dinner table, as the men hold conversations about life, work, creativity and other topics. Each character—there's a surfer, chef, musician and hat designer—has monologue-esque moments in the series, often sharing their personal philosophies. Yeah, it can probably be described as Lifetime for dudes. The series' tagline: "An Original Web Series that Celebrates the Modern Gentlemen Movement." At any rate, the episodes run between three and five minutes and are being pitched with paid ads on Facebook, Google (search), AskMen.com and Playboy.com. It will be pushed through Esquire's online and offline properties as well. "Brotherhood is a collection of stories that paint the picture of today's modern gentlemen," per Lisa Eisenpresser, cofounder and head of development at The Story Lab. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose. We... Continue reading at 'AdWeek'

[ AdWeek | 2013-11-23 00:00:00 UTC ]
News tagged with: #dinner table #paid ads #google search

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Tribune expands its Web-syndication business to video

Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #publishing partners #media companies #chicago tribune #content providers


Mic's Video Series on Facebook is a Hit

Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook.     On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video series #video strategy


Millennial News Site Mic Premieres First Video Series in 2015 Push

Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age

[ Advertising Age | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video division #video games #past couple


Author C.J. Daugherty on Adapting Book-to-Web Series

Author CJ Daugherty discusses the release Night School the Web Series based on her bestselling YA novels — the first of its kind in the UK. The post Author C.J. Daugherty on Adapting Book-to-Web Series appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-05 00:00:00 UTC ]
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'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says

If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age

[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #dive deeper #short videos #video game #cw network #video content #vanity fair


S&S Launches Video Series

'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #video series #print pages


'Divergent' film company teams with Sephora for a makeup line (+video)

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming movie #veronica roth #hunger games #makeup products #clothing line


Reports of a second JK Rowling series has fans on alert (+video)

Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk suggest #jk rowling #seven-book series #american publisher


Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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Distributor Magnify, a Web Video Curator, Raises $1 Million

Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD

[ AllThingsD | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #york-based company


Esquire web revamp brings 37% traffic rise

Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week

[ Media Week | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly men


Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-08-04 16:46:51 UTC ]
More news stories like this | News stories tagged with: #personal software #worked smoothly #downloading media #downloading playlists #direct extraction #makes sense #films threaten #media library #download audio #local storage #download netflix #simply surf #address bar #input field #libraries


Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-07-31 17:44:06 UTC ]
More news stories like this | News stories tagged with: #personal software #worked smoothly #downloading media #downloading playlists #direct extraction #makes sense #films threaten #media library #download audio #local storage #download netflix #simply surf #address bar #input field #libraries


A Celebration of Series: The Best SFF Series of 2021

We're spotlighting some of the best science fiction and fantasy series concluded in 2021. Dive into them now, no waiting required! Continue reading at Book Riot

[ Book Riot | 2021-12-24 11:33:00 UTC ]
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Digiday Video: When it comes to making good video, publishers worry about resources and cost

At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday

[ Digiday | 2019-10-08 04:00:19 UTC ]
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Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
More news stories like this | News stories tagged with: #digiday video #video content #big part #growth opportunities #key biscayne #asked execs #publishing summit


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Video Briefing: Snapchat cozies up to more publishers for video shows

Disillusioned by Facebook, publishers are eager to do more on Snapchat -- particularly with video shows. The post Video Briefing: Snapchat cozies up to more publishers for video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-27 00:00:00 UTC ]
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