Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2017: Children’s Fun Publishing Company

Children’s Fun Publishing is a joint venture between Egmont Group and Posts & Telecommunications Press, so the wealth of foreign works in its 6,000-title catalogue is not surprising. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Children's Books in China 2017: Anhui Children’s Publishing House

With three offices in China and one in Lebanon, Anhui Children’s Publishing House adds about 800 new titles annually to its 15,000-title catalogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Children's Books in China 2017: Juvenile & Children’s Publishing House

Established in 1952, Juvenile & Children’s Publishing House was China’s first professional children’s publisher and is part of the much larger Shanghai Century Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Children's Books in China 2017: Hunan Juvenile & Children’s Publishing House

Striving to uphold its stated mission to be “a kid’s best friend,” Hunan Juvenile & Children’s Publishing House has been on a 35-year journey to assemble the best children’s materials from near and far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Growing Russian Book Market Looks to Educational and Children’s Books in 2017

With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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China at BEA 2015: The E-book Market in China

Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Children’s Books in China 2019: China Welfare Institute Publishing House

Putting a new spin on ordinary stories—about annual festivals, childhood rituals, and traditional games and snacks, for instance—to appeal to a new generation of readers keeps the China Welfare Institute Publishing House (CWIPH) busy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Children’s Institute 2018: Children’s Books Remain Strong

While the number of indie bookstores around the country continues to grow, so too does one of the strongest segments of the books category, children's. NPD Books offered the latest stats and trends to watch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
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Children's Books in China 2017: A Quick Survey of Bestselling Titles in China

A survey on what is selling in the market based on sales from bricks-and-mortar operations and online portals plus a look at a dozen major publishers’ revenues have revealed some of the bestselling titles in 2016 in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Children's Books in China 2017: A Gallery of Hot Titles from China

The titles Chinese publishers are bringing to the Bologna Children’s Book Fair in April run the gamut from downright whimsical to outrageously adventurous. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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China’s Shanghai Children’s Book Fair Names 2024 Dates

The 11th Shanghai International Children's Book Fair has announced its dates and some of its plans for its 2024 iteration. The post China’s Shanghai Children’s Book Fair Names 2024 Dates appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-12 17:35:55 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
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Bologna Focus: Italy’s €283 Million Children’s Book Market

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[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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A Brief History of Social Media Platforms, from LiveJournal to Meme Warriors

The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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Booker Prize Looks to Boost Social Media With a Book Club Contest

The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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