The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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With the 12th anniversary of Beijing Dandelion Children’s Book House just around the corner, founder and editor-in-chief Sally Yan has embarked on a personal project to reread and reexamine her company’s bestsellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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For Thinkingdom Children’s Books, the main goal in creating its first series of original children’s picture books goes beyond “helping every kid to become a book lover,” which has been the company’s motto since 2003. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Nurturing homegrown talent and publishing outstanding original works are the main goals at China Children’s Press & Publication Group (CCPPG) this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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The Chinese home of Cipollino, Pippi Longstocking, Le petit Nicolas, and Tintin, China Children’s Press & Publication Group is the largest publisher in terms of output in the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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A quick survey conducted by Beijing-based Bookdao for this PW report has identified 10 of the largest children’s book publishers in China, based on their consolidated revenues. Here is the list in alphabetical order. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Beijing Dandelion Children’s Book House grew from three full-time staff (counting founder and editor-in-chief Sally Yan) in 2007 to eight within a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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In August 2019, The Bookseller reported that children's books accounted for just 4.9% of review space, despite making up a third of the market. Latest figures from Books in the Media shows that this figure has dropped to 4.3%, when looking at reviews from the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 01:05:09 UTC ]
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Chinese publishers, authors, and illustrators are united in their quest to deliver unique plots and creative ideas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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Children's books account for just 4.9% of review space, despite making up a third of the market, according to data from Books in the Media. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 17:56:13 UTC ]
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A great deal of investment, not to mention a wide network of contacts and plenty of chutzpah, was required to launch 'Within Pictures and Beyond Texts,' a quarterly publication that is the first of its kind in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Last year, Anhui Children’s Publishing House (ACPH) published 449 new titles, 79% of which (or 355 titles) were original works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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While the pop-science segment remains as popular (pun intended) as ever in China, there has been a noticeable increase in the publication of titles related to plants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
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The Shenzhen Reading Forum has issued their list of 10 most popular children's books in China for 2017, as the children's book sector in China continues to grow. The post Shenzhen’s Top 10 Children’s Books in China: Literature, Education, Picture Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-19 00:00:00 UTC ]
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When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Striving to uphold its stated mission to be “a kid’s best friend,” Hunan Juvenile & Children’s Publishing House has been on a 35-year journey to assemble the best children’s materials from near and far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Established in 1952, Juvenile & Children’s Publishing House was China’s first professional children’s publisher and is part of the much larger Shanghai Century Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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