Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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W&N to publish a guide to understanding news statistics

W&N has acquired "a toolkit for understanding numbers in the media" by cousins Tom and David Chivers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 20:45:17 UTC ]
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TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
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Children's news website apologises to JK Rowling over trans tweet row

The Day faced legal action from author after implying that her comments on gender harmed trans peopleA news website aimed at British schoolchildren has agreed to pay an unsubstantiated amount after it implied that JK Rowling’s comments on gender caused harm to trans people.The Day, which is... Continue reading at The Guardian

[ The Guardian | 2020-07-23 16:33:19 UTC ]
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Religion News Briefs: July 22, 2020

For the first time, a woman will lead the 155-year-old Catholic publishing house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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News Corp’s Stephanie Layser Is Tired of Big Tech Bullying

Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke... Continue reading at AdWeek

[ AdWeek | 2020-07-15 19:21:32 UTC ]
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Cosmo Adds Metered Paywall, Membership Program | News & Notes

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[ Folio Magazine | 2020-07-14 15:50:42 UTC ]
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Local journalism has collapsed. Can anything save it?

The Post’s Margaret Sullivan on the harm when local news is lost, and the efforts to revive it. Continue reading at The Washington Post

[ The Washington Post | 2020-07-10 12:00:00 UTC ]
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Canada Could Be Next in Challenging Google to Pay Publishers | News & Notes

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[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
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AAP Customers Off Limits for News Corp Newswire

Australian Associated Press customers will be prevented from signing a deal with News Corp Australia’s newswire for six months under Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-30 19:00:13 UTC ]
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NewFronts Now: Day 3 explores the news media's response to racial injustice

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. Continue reading at Advertising Age

[ Advertising Age | 2020-06-24 22:02:37 UTC ]
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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

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[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

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[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Condé Nast Pitches Diversity to Advertisers at NewFronts

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[ AdWeek | 2020-06-23 19:36:48 UTC ]
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Four authors leave Blair Partnership over Rowling controversy

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[ The Bookseller | 2020-06-22 05:27:06 UTC ]
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How to watch the full John Bolton interview on ABC News live without cable

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[ Fast Company | 2020-06-21 13:04:25 UTC ]
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[ The Bookseller | 2020-06-15 01:15:39 UTC ]
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Alphabet partners with local library to deliver books to students

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[ Engadget | 2020-06-12 18:18:26 UTC ]
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News Corp tears down Murdoch’s ‘silos’ – and then harvests journalists’ jobs | Weekly Beast

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[ The Guardian | 2020-06-12 01:17:54 UTC ]
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