Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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A far deeper, worthier and more interesting JFK

Fredrik Logevall creates a portrait of a youthful Kennedy who is curious, savvy and self-aware. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 12:00:00 UTC ]
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Frankfurter Buchmesse Announces WIPO Partnership on Intellectual Property

Frankfurt’s new program with the World Intellectual Property Organization is intended to position book publishing amid accelerating content developments in the creative industries. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Boos: Issues Are ‘Evolving at an Extraordinary Pace’ s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-17 09:00:09 UTC ]
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News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
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Cable news profits from its obsession with Trump. Viewers are the only victims.

In a previous story, I demonstrated that the quantity of coverage devoted by the print media to Donald Trump is without historical precedent. In 2018, “Trump” was the fourth most-used word in the New York Times. On average, Trump was directly mentioned two to three times in every article, and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
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Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 04:03:16 UTC ]
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'Instinctive monopolist': Kevin Rudd attacks Murdoch over News Corp rival to AAP newswire

Former PM’s warning comes as competition watchdog says it will be closely watching News Corp’s rival service The former prime minister Kevin Rudd has called on the Morrison government to intervene to support the philanthropically funded newswire service, Australian Associated Press 2.0, warning... Continue reading at The Guardian

[ The Guardian | 2020-09-07 21:35:18 UTC ]
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Borough Press nets Charlotte Philby's Cambridge spy novel

The Borough Press has acquired two more books from "powerhouse" thriller writer Charlotte Philby, including a novelisation of the life of her grandfather, Cambridge spy Kim Philby. Continue reading at The Bookseller

[ The Bookseller | 2020-09-07 21:14:12 UTC ]
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Indebted rural council asked to help pay for News Corp 'bush summit', documents show

The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian

[ The Guardian | 2020-09-04 20:00:35 UTC ]
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Sky falls on Tony Abbott as News Corp columnist urges him to sue for defamation | The Weekly Beast

Sky News UK host calls former Australian PM a ‘homophobic misogynist’. Plus: David Gonski’s remarkable revelation about Rupert Murdoch They may share a name but there is nothing similar about Sky News UK and Sky News Australia, at least where Tony Abbott is concerned.The Australian Sky is wholly... Continue reading at The Guardian

[ The Guardian | 2020-09-04 01:09:29 UTC ]
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Blair Partnership makes Eurovision winner Dana International agent-at-large

The Blair Partnership has appointed Israeli pop singer and Eurovision winner Dana International as an agent-at-large for writers from the LGBTQ community. Continue reading at The Bookseller

[ The Bookseller | 2020-09-03 06:08:08 UTC ]
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Charlotte Butterfield moves to Hodder in two-book deal

Hodder & Stoughton has acquired two books by Charlotte Butterfield, including My Second-Chance Life, to be published in 2022. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 22:42:11 UTC ]
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Canadian Publishers ECW and Annick Form Partnership

ECW Press, a publisher of adult books, and Annick Press, a publisher of children's and YA books, both based in Toronto, are partnering, with ECW co-publisher David Caron is acquiring ownership of Annick over five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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People want to support their local bookstores. They might be hurting them instead.

As many well-meaning consumers flock to support local community bookstores, the increased demand on these small shops have put a strain on business owners. Continue reading at The Washington Post

[ The Washington Post | 2020-08-23 14:00:26 UTC ]
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Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 10:00:09 UTC ]
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Are Little Free Libraries helping locals survive COVID? L.A. weighs in

With most bookstores and libraries still closed, some are turning to the neighborhood boxes, others avoiding the risk. Jay Duplass is on the fence. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-08-20 14:00:35 UTC ]
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Tribune closing 5 newsrooms including NY Daily News

Tribune Publishing Company says it's closing the newsrooms of five newspapers including The Daily News in Manhattan, the Orlando Sentinel and The Capital Gazette in Annapolis, Maryland Continue reading at ABC News

[ ABC News | 2020-08-12 23:24:40 UTC ]
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Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
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James Murdoch's exit paves way for News Corp to move further right

Analysis: Murdoch was considered a dissenting voice at the rightwing company. Now his brother Lachlan could see his influence growJames Murdoch’s resignation from the board of News Corp confirms divisive splits in the publishing arm of his family’s media empire and removes a powerful dissenting... Continue reading at The Guardian

[ The Guardian | 2020-08-01 18:24:26 UTC ]
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