Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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A school librarian talks about how he teaches students to think critically about fake news on the internet. Continue reading at Book Riot
[ Book Riot | 2021-01-25 11:30:00 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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If there’s one thing that Fox News could use, it’s more right-wing opinion programming. Yesterday, Fox announced a scheduling reshuffle that, among other tweaks, will see Martha MacCallum’s news show replaced in the 7pm Eastern hour by a new opinion program with a rotating cast of hosts; Brian... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-01-12 13:23:07 UTC ]
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Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 10:37:27 UTC ]
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A non-fiction work about fungi and books with local interest are among the top-selling titles for indies ahead of Christmas, The Bookseller has been told. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 16:31:47 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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Jason Reynolds: two-time National Book Award finalist, TIME 100 Next honoree, and, apparently, real-life angel. Yesterday, for Giving Tuesday, the Look Both Ways and Ghost author let us know via Twitter that he’d bought the entire inventory of his books from local bookstores across DC, so... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-03 18:19:56 UTC ]
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The founder of IFundWomen of Color lays out the hard-won lessons that helped her get investments and cofounder-level equity. Growing up with an entrepreneur mom meant my weekends looked different. We’d drive from event to event, in churches, convention centers, and community centers, where I... Continue reading at Fast Company
[ Fast Company | 2020-12-02 05:00:17 UTC ]
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Government tactics criticised after the Australian newspaper briefed about a series of Coalition questions meant for the ABC before the broadcaster even received themThe ABC has accused the Morrison government of using News Corp to attack its journalism after the Australian was briefed about a... Continue reading at The Guardian
[ The Guardian | 2020-12-02 02:10:46 UTC ]
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In the mood for a little holiday shopping? You know what they say: November is the new December! Who says that? Independent bookstores that need your support now! So here are a dozen new books hitting shelves today. Go forth! * Ernest Cline, Ready Player Two (Ballantine) “This sequel, nine years... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-24 12:39:52 UTC ]
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Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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News Corp executive chairman says ‘we do not deny climate change’. Plus: ABC rejects Media Watch segmentWhile News Corp’s Australian outlets were waging war against two former prime ministers at home, the New York-based company was holding its first virtual annual general meeting to update its... Continue reading at The Guardian
[ The Guardian | 2020-11-20 00:31:56 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 09:05:23 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Parliamentary committee investigating after former prime ministers criticise Murdoch media story on ‘fake’ names in petitionFormer prime ministers Kevin Rudd and Malcolm Turnbull have challenged News Corp to co-operate with any investigation stemming from reports of “foreign interference” in a... Continue reading at The Guardian
[ The Guardian | 2020-11-18 08:02:35 UTC ]
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A sale of the venerable publisher of Stephen King and Hillary Clinton could fetch $1.7 billion and rev up consolidation in book publishing. Continue reading at The New York Times
[ The New York Times | 2020-11-17 08:28:15 UTC ]
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Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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As Trump and his allies continue their desperate efforts to overturn the election results, there are reports that the soon-to-be former president is planning to launch his own media venture. Mike Allen, of Axios, wrote in his newsletter on Thursday that Trump “has told friends he wants to start... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-13 12:41:44 UTC ]
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