Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Annette Sharp suggested solicitor ‘is too old and deaf and can’t even get to court’, barrister saysThe high-profile Sydney criminal lawyer Chris Murphy was portrayed by a newspaper columnist as being “past it, decrepit and over the hill”, his defamation hearing has been told.The meaning... Continue reading at The Guardian
[ The Guardian | 2021-03-16 05:46:43 UTC ]
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News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
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Photographers told to provide images of attractive women and avoid ‘pigs in lipstick’The Weekly Beast: News Corp gives Kevin Rudd the silent treatmentA veteran News Corp Australia photographer has given devastating evidence to a parliamentary inquiry about the way the Murdoch newspapers treated... Continue reading at The Guardian
[ The Guardian | 2021-03-12 07:44:32 UTC ]
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Ellen McGarrahan reexamines the case and asks: Was the wrong man sentenced to die? Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian
[ The Guardian | 2021-03-05 02:42:25 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Charlotte Ritchie, the star of “Ghosts” and “Feel Good”, will narrate the audiobook of Lia Middleton's debut thriller When They Find Her (Michael Joseph). Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 22:42:39 UTC ]
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Watch "Migrations" author Charlotte McConaghy live from Australia at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-24 22:47:16 UTC ]
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Simon & Schuster Children’s Books is to launch an audiobook partnership with the Daily Mail. It will also feature a retail tie-in with Waterstones, with a campaign fronted by children’s author and actor Ben Miller (pictured). Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 18:49:20 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 21:21:39 UTC ]
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Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget
[ Engadget | 2021-02-17 18:42:24 UTC ]
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Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
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Is there anything better than (safe, socially distanced, double masked, sanitized) browsing at your local indie? I was having the crumbiest day the other day, and I passed by my local bookstore (the Greenlight on Flatbush, if you know it) as I was running errands. Well, I couldn’t not go in.... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-09 13:30:25 UTC ]
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Hachette UK is partnering with the National Literacy Trust for the next three years to co-create programmes that help children, young people and adults in disadvantaged communities to develop their literacy skills. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 15:36:05 UTC ]
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The National Centre for Writing is to launch a three-year partnership with the Tadashi Yanai Initiative for Globalizing Japanese Humanities at UCLA, aiming to bring more Japanese writers to an English-language readership. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 19:55:18 UTC ]
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Egmont Books has signed a publishing partnership with Beano Studios and will release three titles this year to coincide with the 70th anniversary of Dennis the Menace. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 04:34:23 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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