Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship

The Young Writer Award led by the Sunday Times in the United Kingdom now is sponsored by the Charlotte Aitken Trust. The post The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-18 12:15:40 UTC ]
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Religion and Spirituality News Briefs; June 9, 2021

Janet Hill Talbert becomes executive editor for Nelson Books. Faith-based Good Will Publishers launches a 'value-focused' kids imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #nelson books

'Princess Diaries' Character Chimes In On Prince Harry and Meghan Markle’s Baby News

Although Princess Mia Thermopolis is fictional, many real-life Twitter users were royally amused. Continue reading at The Huffington Post

[ The Huffington Post | 2021-06-07 19:13:41 UTC ]
More news stories like this | All news stories tagged with: #meghan markle #prince harry

A Better Way to Produce Books Locally and Fulfill Global Demand: Spotlight on HP Publishing Solutions

Through its global print partner network, HP offers publishers a more economic, sustainable, and resilient way to do business. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-31 04:00:00 UTC ]
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Religion News Briefs: May 26, 2021

Spanish Evangelical Publishers announce awards, Zondervan promotes Carly Kellerman, and United Methodist Publishing's Audrey Kidd moves on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Religion News Briefs: May 12, 2021

Promotions at Baker Publishing's Chosen Books and HCCP's Bible teams, and Loyola Press marks Jesuits' Ignatian Year with new book from the religious order's leader. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #chosen books #baker publishing

News Corp completes Houghton Mifflin Harcourt consumer division deal

HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 12:46:20 UTC ]
More news stories like this | All news stories tagged with: #houghton mifflin harcourt #harpercollins #news corp #consumer division

Chandler made Bookseller news editor, Bayley joins team

Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May). Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 22:17:08 UTC ]
More news stories like this | All news stories tagged with: #bookseller

Religion News Briefs: April 28, 2021

ECPA steps up diversity and inclusion efforts and Tyndale House acquires Hendrickson Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #inclusion efforts

Michaela Coel's 'agenda-setting' debut scooped by Ebury

A debut title from Bafta-winning actor and writer of “I May Destroy You” Michaela Coel, Misfits: A Personal Manifesto, has been scooped by Ebury Press. Continue reading at The Bookseller

[ The Bookseller | 2021-04-20 06:36:49 UTC ]
More news stories like this | All news stories tagged with: #personal manifesto #debut title #michaela coel #ebury press #debut scooped

Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios

In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek

[ AdWeek | 2021-04-15 21:01:57 UTC ]
More news stories like this | All news stories tagged with: #hearst #hearst newspapers #major restructuring #cbs news

Religion News Briefs: April 14

Lifeway revives in-person events for women, NavPress extends Bible memory skills line to kids, and IVP signs exclusive with Christian Audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian audio

Religion News Briefs: April 14, 2021

Lifeway revives in-person events for women, NavPress extends Bible memory skills line to kids, and IVP signs exclusive with Christian Audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian audio

Welbeck and Tibor Jones launch children's fiction partnership

Welbeck Publishing is partnering with creative studio Tibor Jones to develop children's fiction projects. Continue reading at The Bookseller

[ The Bookseller | 2021-04-13 20:53:27 UTC ]
More news stories like this | All news stories tagged with: #develop children

Nielsen, networks clash on stats showing fewer viewers

It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News

[ ABC News | 2021-04-13 20:52:43 UTC ]
More news stories like this | All news stories tagged with: #nielsen #television networks #nielsen company

News Corp’s Plan To Acquire Houghton Mifflin’s Trade Division

HarperCollins parent News Corp's intended acquisition of HMH Books & Media raises, for some, new concern about consolidation. The post News Corp’s Plan To Acquire Houghton Mifflin’s Trade Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-31 15:40:39 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #trade division

News Corp. buys Houghton Mifflin Harcourt books division

Rupert Murdoch’s News Corp. is buying Houghton Mifflin Harcourt’s book-publishing division, with titles by J Continue reading at ABC News

[ ABC News | 2021-03-29 16:27:03 UTC ]
More news stories like this | All news stories tagged with: #houghton mifflin harcourt #rupert murdoch

Religion News Briefs: March 24

Baker Books draws new editors, NavPress names a new publisher, and Revell remembers popular author David Stoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-23 04:00:00 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | All news stories tagged with: #news corp #australian government #legislation passed #australian content