Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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The media tycoon’s outlets often give voice to ardent deniers of climate science, backers of fossil fuels and opponents of net zero. Is that all about to change?Get our free news app; get our morning email briefingNews Corp Australia, seen by many as the nation’s most enduring purveyor of... Continue reading at The Guardian
[ The Guardian | 2021-09-08 06:21:19 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Zoey Dixon, named a Bookseller Rising Star in 2020, has been a leading light in making libraries more accessible, both before and during Covid, in her development role at Lambeth Libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 01:24:28 UTC ]
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Watching local channels just got a lot more expensive unless you can use an antenna. Locast, a nonprofit service that used a loophole in copyright law to stream local TV channels on the cheap, delivered a blow to cord cutters this week by abruptly suspending its operations.Read Full Story Continue reading at Fast Company
[ Fast Company | 2021-09-02 15:10:40 UTC ]
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Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget
[ Engadget | 2021-09-02 11:15:37 UTC ]
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Hearing to examine temporary ban for breaching Covid misinformation policies with chair hoping to grill Murdoch on ‘standards of journalism and accurate reporting’Get our free news app; get our morning email briefingLachlan Murdoch has been invited to appear before a reconvened Senate inquiry... Continue reading at The Guardian
[ The Guardian | 2021-09-01 17:30:01 UTC ]
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A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget
[ Engadget | 2021-09-01 10:42:15 UTC ]
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The Novus banking app allows users to choose which charities will receive support, based on their purchases. The post Book Aid International Announces Partnership With the Novus App appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 01:10:14 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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A steadfast member of the radical bookselling community is to retire after 45 years at Liverpool store News From Nowhere. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 05:23:08 UTC ]
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Last week, the Biden administration called on Congress to extend a federal ban on evictions that health officials implemented last year as a response to the pandemic, citing the White House’s view that a recent Supreme Court ruling prohibited it from taking unilateral action. On Friday—with the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-08-03 12:35:32 UTC ]
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His column may have been dropped by a Sydney tabloid – but the broadcaster is still being lauded for his role at Sky News AustraliaIt’s been a week of mixed messages from News Corp Australia.Alan Jones, previously one of the media giant’s most bankable stars, was, according to the Murdoch... Continue reading at The Guardian
[ The Guardian | 2021-07-30 20:00:10 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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Nelson Books names an associate publisher and a v-p of marketing, and U.K. Christian publishing leader SPCK Group creates a new group position and restructures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Last week, Guto Harri, an anchor on GB News, in the United Kingdom, addressed a pressing news story: the racist abuse that Black English players faced following the final of the European soccer championships, which England lost, and the broader debate around the players’ practice of taking a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-20 12:38:46 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Judge says demonstration was ‘peaceful’ but impacted Murdoch, Mail, Telegraph and Standard titlesSix Extinction Rebellion protesters on trial for blockading the printing press of some of the UK’s biggest newspapers have been found guilty.The activists appeared at St Albans magistrates court on... Continue reading at The Guardian
[ The Guardian | 2021-07-16 12:17:11 UTC ]
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“The Trump books are coming.” Late last month, Katie Rogers, a White House correspondent at the New York Times, warned us that we could soon expect a raft of new titles about Trump’s final months in office to hit bookstores, written by big-name reporters from her beat and the wider world of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-14 12:33:57 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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