Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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News Corp denies it played a part in Stan Grant’s decision to leave Q+A amid racist attacks

Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian

[ The Guardian | 2023-05-23 08:46:23 UTC ]
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Good news: there are more bookstores in the US this year than last.

Today in good news, the American Booksellers Association announced that membership is at its highest level in 20 years. Per reporting by Hillel Italie at the Associated Press: The ABA added 173 members last year, and now has 2,185 bookstore businesses and 2,599 locations. Three years after the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-22 15:55:36 UTC ]
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Tensions Flare Inside The Messenger, a Fledgling News Site

The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times

[ The New York Times | 2023-05-21 00:15:06 UTC ]
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Vice and BuzzFeed were meant to be the future of news. What happened? | Jane Martinson

Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian

[ The Guardian | 2023-05-20 07:00:50 UTC ]
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A Bill in Connecticut Would Fund Sanctuary Libraries: Book Censorship News, May 19, 2023

A Connecticut bill would provide funding for sanctuary libraries across the state. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-05-19 10:40:00 UTC ]
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News Corp sports journalist Paul Kent faces court after being charged with assaulting ex-girlfriend

‘Embarrassed’ Daily Telegraph writer and Fox Sports host tells reporters outside court it is his turn in the spotlight of the ‘rugby league soap opera’Follow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp... Continue reading at The Guardian

[ The Guardian | 2023-05-17 07:00:21 UTC ]
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How to Get Involved with Your Local Library

Libraries need our support now more than ever. Here are some of the ways you can volunteer and give back to help your local library. Continue reading at Book Riot

[ Book Riot | 2023-05-15 10:30:00 UTC ]
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Literati Book Fairs Expand into Minneapolis with Start Reading Now Partnership

The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian

[ The Guardian | 2023-04-26 03:36:53 UTC ]
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How the social traffic that gave life to BuzzFeed News ultimately led to its demise

BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday

[ Digiday | 2023-04-24 04:01:00 UTC ]
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BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week

[ Media Week | 2023-04-21 14:23:32 UTC ]
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ABC thumbs its nose at News Corp and Acma with rerun of Fox and the Big Lie | Weekly Beast

Revamped Sarah Ferguson documentary to air on Four Corners after initial version sparked complaints. Plus: the Australian’s own goalFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastHours before Lachlan Murdoch... Continue reading at The Guardian

[ The Guardian | 2023-04-21 04:27:06 UTC ]
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BuzzFeed News to be shuttered in corporate cost cutting move

Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that's shedding about 15% of its entire staff Continue reading at ABC News

[ ABC News | 2023-04-20 23:02:36 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Lachlan Murdoch knew Fox News claim of stolen US election was false, Crikey will argue in defamation trial

Publisher’s defence in case brought by News Corp co-chairman relies in part upon Dominion’s US suit against media giantFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch allowed Fox News hosts to... Continue reading at The Guardian

[ The Guardian | 2023-04-12 07:32:45 UTC ]
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How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
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Are Literary Agents Seeing Changes in Publishing with Increased Book Bans (A Survey): Book Censorship News, March 24, 2023

Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-03-24 10:40:00 UTC ]
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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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