Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains, manufacturing, and the American economy," the Chamber wrote in a note to... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-27 14:55:42 UTC ]
News tagged with: #supply chains #digital content

Other Publishing stories related to: 'Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows'


When Print Trumps Digital

Former Wired editor Kevin Kelly says that he self-published his new book A Catalog of Possibilities in print because of the enduring power of a large, print book. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book #enduring power


Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #biggest winners


Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #joe ripp #magazine business #united front


Vice named Ad Age's publishing company of the year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York

[ Crains New York | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution channels #$175 million #$1 billion #heavy metal #million copies


Digital Strategies: Automating Rights and Permissions

Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategies #digital age


Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheerfully irreverent #hbo -- #news magazine #ad pages #global distribution


Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #bon appetit #conde nast


'Global digital book signing' for Beckham

David Beckham will hold a "groundbreaking" global digital book signing event on 30th... Continue reading at The Bookseller

[ The Bookseller | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david beckham


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Digital Publishers Are Fighting the Shift to Programmatic

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #long time #online publishers #private exchanges


Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #sponsored content #media companies


Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly


FutureBook Shortlists Five for “Most Inspiring Digital Person”

Otis Chandler, Richard Nash, Dominique Raccah, Charlie Redmayne, John Sargent are the five personalities in the running for FutureBooks' Most Inspiring Digital Person. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook shortlists #richard nash #dominique raccah #charlie redmayne #john sargent


Fortune's Most Powerful Women List Has Lots of Tech Stars, With She-Can-Do-Anything Spotlight on Facebook's Sandberg

I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley


Can Digital and Print Peacefully Coexist in the World of Comic Books?

While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution #comic books #book publishing


From E–Commerce To Cyberattacks, An Atlas Of The Digital Universe

Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company

[ Fast Company | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional means #big books #facebook users #cyber attacks


Smith to Contec: 'Move beyond digital'

John Wiley president and chief executive officer Stephen Smith told the Contec digital conference... Continue reading at The Bookseller

[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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Brazil at the Digital Tipping Point

In 2012, global ebook retailers descended on Brazil. This year, the big story is about education and the shift to digital books in schools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big story #digital books