Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader revenue and advertising continues to bedevil them. The post Challenge Board Confessions: Publishers get real about platform challenges appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-21 00:00:00 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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The new IPA-Dubai Cares partnership provides close to $1 million for efforts ‘to address pressing African publishing ecosystem challenges.' The post International Publishers Association Partners With UAE’s Dubai Cares on African Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-20 21:34:57 UTC ]
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See our five major takeaways from the Digiday Publishing Summit. The post ‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-02 00:00:00 UTC ]
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Ahead of the London Book Fair, PW caught up with Marcos Pereira, President of the Brazilian Publishers Association (SNEL) and Publisher of Editora Sextante, one of the largest trade publishers in Brazil. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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When five members of the Melbourne University Publishing board resigned, high-profile Australians made their feelings knownIt’s not every day that the internal machinations of a university press should be felt at the top echelons of politics. But as news broke on Wednesday that five members of... Continue reading at The Guardian
[ The Guardian | 2019-02-02 00:00:00 UTC ]
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For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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An advertising and product development executive at a traditional news publisher discusses the internal tug of war. The post ‘There is no dialogue’: Confessions of a publisher product development exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-05 00:00:00 UTC ]
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European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
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Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
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Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-25 00:00:00 UTC ]
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Readers respond to George Monbiot’s article on the global scientific publishing industryI would like to thank both the Guardian and George Monbiot for pointing out to the public what academics like myself have known for a long time (Those who set knowledge free are heroes, not thieves, 13... Continue reading at The Guardian
[ The Guardian | 2018-09-14 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-09 00:00:00 UTC ]
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Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
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'We can't have books stuck in dockside waiting for customs clearance,' points out Hodder Education's Lis Tribe, as publishers work to inform the government of the industry's Brexitian concerns. The post At London Book Fair: Brexit’s Concerns and Challenges for Publishing appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-12 00:00:00 UTC ]
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Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
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The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
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