Can Volkswagen Rebuild Its Brand?

A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at 'Knowledge@Wharton'

[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]

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Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
More news stories like this | All news stories tagged with: #bonnier


Time Out Is All “In” on Rebuilding Its Business Post-Pandemic

The COVID-19 pandemic has been devastating to several industries, and publishing has been no exception. Among those hardest hit have been titles serving local markets. With public spaces temporarily shutting down, regional titles have little leverage to sell advertising, and readers have little... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-28 16:08:28 UTC ]
More news stories like this | All news stories tagged with: #allowing customers #social distancing #balance sheet #cash flow


20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | All news stories tagged with: #bookshop #million dollars #local indie


HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | All news stories tagged with: #mary poppins #part manifesto


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #bad news


How language can destroy or rebuild, per Times Book Prize fiction winner Ben Lerner

The author of "The Topeka School," winner of the 2019 Times Book Prize for fiction, speaks on poetry, debate, citizenship and crisis homeschooling. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-17 15:30:20 UTC ]
More news stories like this | All news stories tagged with: #times book #topeka school


Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing companies #coronavirus pandemic #balance sheet #rich antoniello #digiday podcast #global crisis


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | All news stories tagged with: #digital content #supply chains


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | All news stories tagged with: #publishers association #publishing industry #colour scheme #website redesign


Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
More news stories like this | All news stories tagged with: #90th anniversary


How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | All news stories tagged with: #news publisher


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | All news stories tagged with: #bonnier #ad blockers #display advertising #branded content #finding success


Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | All news stories tagged with: #magazine publishing


Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | All news stories tagged with: #informa plc #organic growth #previously cmo #strategic review #existing teams


Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | All news stories tagged with: #retain talent #magnolia journal #chip gaines #meredith magazines #main stage


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | All news stories tagged with: #full potential #emailed questions #personal finance #sports illustrated


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | All news stories tagged with: #nielsen #market research #time spent #football season


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | All news stories tagged with: #digital media #daily basis #revenue streams