Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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News Corp. is looking for a buyer for its Brooklyn-based local newspaper operation. Capital has learned that the global publishing conglomerate, which also owns The Wall Street Journal and the New York Post, has issued a prospectus to potential b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-11 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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It is the stuff of books and now it has become very real, with Australian authors Anna Funder, Frank Moorhouse and David Malouf joining the fight to demand an end to mass surveillance. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-12-10 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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New industry-backed watchdog, successor to the Press Complaints Commission, could be up and running by 1 MayMore than 90% of national newspapers and most regional publishers have signed up to the industry's successor to the Press Complaints Commission, according to the new regulator's... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Johnston Press is trying to dispose of its Irish newspapers. According to the Sunday Times in Ireland, the company "is in advanced talks" to sell its 12 Irish titles to the British advertising executive Malcolm Denmark.The indebted publisher paid about £115m in 2005 to acquire the stable of... Continue reading at The Guardian
[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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#print publications
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Our weekly round-up of web buzz from Porter Anderson looks at how easily exaggerated interpretations of publishing industry commentary can skew the debate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-26 00:00:00 UTC ]
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Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget
[ Engadget | 2013-11-20 00:00:00 UTC ]
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The Washington Post Co. announced Monday that it will change its name to Graham Holdings Company, acknowledging the Oct. 1 sale of the company’s flagship newspaper and several other publishing businesses to Amazon.com founder Jeffrey P. Bez ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-18 00:00:00 UTC ]
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A new book called Defective Carrots features strange, grotesque photographs of vegetables deemed unfit for consumers.Every day, thousands of "optically deficient" carrots are mechanically scanned and promptly removed from factory conveyor belts, deemed unfit for consumers. These are the runts of... Continue reading at Fast Company
[ Fast Company | 2013-11-16 00:00:00 UTC ]
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For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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BlackBerry has abandoned plans to sell itself and has instead found about $1 billion in new funds that it will use to try to turn its business around. The company is also planning far–reaching changes to management and will remove both its CEO Thorsten Heins and some directors. Heins is replaced... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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London (CNN) -- UK newspaper and magazine publishers lost a High Court bid Wednesday to block the progress of a government-backed royal charter on press regulation. The royal charter, which has cross-party backing, was due to go before the Privy Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
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