Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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Earning a living as a writer is as likely as winning the lottery. Instead of writing books and persuading others to buy them, find out what people want to write, then do it for themPhilip Pullman: professional writers set to become ‘an endangered species’ due to low wagesI left school with a... Continue reading at The Guardian
[ The Guardian | 2016-01-06 00:00:00 UTC ]
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The Connecticut newspaper publisher thrust into the national spotlight because of his role in the purchase of Nevada's largest paper purchased another publication last week. The Block Island Times' current publishers, Fraser Lang and B ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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The absence of any black, Asian or minority ethnic writers on next year’s World Book Night list provoked an outcry and a Twitterstorm. We asked writers and leading figures within the industry what can be done to encourage greater diversity in British publishingLatest work: Meatspace (Friday... Continue reading at The Guardian
[ The Guardian | 2015-12-11 00:00:00 UTC ]
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In our third annual Best of the Best round-up, The Bookseller takes a broad look at which titles are gathering consistent mentions as highlights of the year in publishing in newspapers' "Best of 2015" lists. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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There are few things more revealing than a fervent hobby. If you expose someone's passionate pastime, you somehow learn more about him than the activity alone should reveal. Think Vladimir Nabokov's butterflies, or George W. Bush's portraits. As for me, I've practiced only one activity with... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-29 00:00:00 UTC ]
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Pearson and Dow Jones have agreed to sell their stakes in Russian newspaper Vedomosti, before legislation restricting foreign ownership in Russia comes into force in the New Year. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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Sale marks end of an era for former FT owner as it exits newspaper publishing business after selling its stake to Russian entrepreneur Pearson, which recently agreed to offload the Financial Times, and the publisher of the Wall Street Journal have sold off their stakes in Russian business... Continue reading at The Guardian
[ The Guardian | 2015-11-20 00:00:00 UTC ]
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Publisher sees digital advertising growth halve and print advertising worsen with employment and property ads in steep declineJohnston Press has seen digital advertising growth halve and print advertising worsen as employment and property ads suffered steep declines.The regional newspaper... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Ingenuity or ruthlessness? Take your choice... but the result is still the sameNewspaper commentators who have been charting the demise of newsprint for the past decade or so have tended to predict that there will be a transformative moment when newspapers go over a cliff.We know it won’t be... Continue reading at The Guardian
[ The Guardian | 2015-11-05 00:00:00 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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Newsfeed aggregator included in iOS 9.1 update features content from the BBC, Telegraph, Times, Guardian, Sun and Sky NewsApple’s News app has launched in the UK with a range of publisher partners including the BBC, Telegraph, Guardian, Sun and Sky News.The Apple News app, which aims to... Continue reading at The Guardian
[ The Guardian | 2015-10-22 00:00:00 UTC ]
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WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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The Post Co. which includes the daily Idaho Falls Post Register and three weekly newspapers in Shelley, Challis, and Rigby, Idaho will be sold by the Brady family to Adams Publishing Group LLC, according to John Cribb, Cribb Greene & Cope who rep ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Playboy will no longer publish photos of nude women as part of a redesign of the decades-old magazine, according to a news report Monday. Executives for the magazine company told the New York Times that the change will take place in March 2016. The paper reported that the print edition of Playboy... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-13 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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